Ahead of RNC Debate, Biden-Harris 2024 Announces New Latino Ad “La Diferencia” Highlights Contrast With MAGA Republicans Ahead of RNC Debate
Today, Biden-Harris 2024 is announcing its third ad targeting Latinos as a key part of the response to the second RNC debate in Simi Valley, CA. The ad called "The Difference," or "La Diferencia," focuses on the contrast between Republicans' empty promises and President Biden’s historic investments and unwavering commitment to improving the quality of life of Latino Americans. In the words of the narrator, “Some talk. Others do. And in our community, we know the difference.”
In his first term in office, President Biden’s economic agenda achieved record low Latino unemployment, spurred a Latino small business boom, and lowered costs for Latino families while expanding access to affordable health insurance. While MAGA Republicans continue to prioritize the interests of the rich and wealthy, President Biden has remained committed to building a better America, prioritizing the interests of the middle class and rebuilding the economy from the bottom up and middle out - never the top down.
"Republicans talk a lot of game, but Joe Biden actually delivers for Latinos,” said Maca Casado, Biden-Harris 2024 Hispanic Media Director. “That's the difference and that's the choice Latinos will face in November 2024: between an agenda that is lowering costs and investing in Latino communities and their businesses, and MAGA Republicans whose platform only serves the wealthy and powerful. President Biden's campaign knows Latinos' political power and is investing early and aggressively to make his case because we won't take their votes for granted."
“La Diferencia” is a part of Team Biden-Harris’ historic $25 million ad campaign and will run in English and Spanish on TV and digital in battleground states: Arizona, Nevada, Pennsylvania, Georgia, Michigan, North Carolina, and Wisconsin. The ad will also run in Spanish on a Univision simulcast of the Republican debate.
Biden-Harris 2024 Announces New Ad Highlighting President Biden’s Record of Job Creation in Wisconsin
“Pretty Awesome” will air in Milwaukee, Madison, and Green Bay
Today, Biden-Harris 2024 is announcing a new ad in Wisconsin highlighting how President Biden’s economic agenda is creating good jobs and delivering for workers. The ad will run on broadcast TV in Wisconsin’s biggest media markets and national cable as part of Team Biden-Harris’ 16-week, $25 million advertising campaign that is reaching key voters in battleground states like Wisconsin.
The new 30 second spot, titled “Pretty Awesome,” features Kilah Engelke, a cement mason from Milwaukee, talking about how the Bipartisan Infrastructure Law that President Biden got passed is boosting the economy and helping create good-paying jobs across Wisconsin. This is the third ad of the 16-week campaign that leverages a local voice to highlight how President Biden’s agenda is delivering for members of their community.
“From Day One, President Biden has fought to build the economy from the bottom up and middle out by tackling inflation, bringing down costs, and working across the aisle to deliver good-paying jobs for people like Kilah by investing in America,” said Biden-Harris 2024 Campaign Manager Julie Chavez Rodriguez. “Our campaign is continuing to make early and aggressive investments in key states to make sure voters hear directly from trusted voices about how President Biden has delivered for them.”
On Thursday, September 14, the spot will begin airing on TV in Madison, Milwaukee, and Green Bay. The ad will also run on national cable, beginning with a spot on MSNBC’s Morning Joe on Friday, September 15.
Biden-Harris 2024 Announces New Ad to Air During NFL Primetime Season Opener
“Got to Work” Will Air During Detroit Lions vs. Kansas City Chiefs Season Opener
Today, Biden-Harris 2024 is announcing a new ad highlighting President Biden’s historic economic agenda that is delivering results for the American people. The ad will run in battleground states and on national cable networks, as well as on digital and Connected TV. In an early signal of the campaign’s effort to reach a general election audience, “Got to Work” will be Team Biden-Harris’ first 2024 ad to run during an NFL game during Thursday’s primetime season opener between the Detroit Lions and Kansas City Chiefs.
“Got to Work” outlines how President Biden defied the odds to avoid economic catastrophe with decisive leadership and action, all the while lowering costs, bringing back manufacturing, and creating good-paying jobs for the American people.
“President Biden led an unprecedented economic recovery and is overseeing a historic legislative agenda that is creating good-paying jobs across the country, lowering costs for hardworking Americans, and bringing manufacturing back to the United States,” said Michael Tyler, Biden-Harris 2024 Communications Director. “While MAGA Republicans compete against each other on their most extreme and unpopular positions, our campaign is investing in reaching a general election audience by investing in primetime placement. This buy sends a clear message that we are running an aggressive, winning campaign.”
These ads are a part of Team Biden-Harris’ 16-week, $25 million advertising campaign that will reach key voters in battleground states. “Got to Work” will run on broadcast and cable TV in the following markets: Arizona: Phoenix; Georgia: Atlanta; Michigan: Detroit; Nevada: Las Vegas; North Carolina; Raleigh; Pennsylvania: Philadelphia; Wisconsin: Milwaukee. The spot will also run on national cable on MSNBC, CNN, and daytime Fox News.
Biden-Harris 2024 Targets Arizona in New Ad Showing President Biden’s Agenda For Middle Class Families in Action
Today, Biden-Harris 2024 is announcing its first Arizona-specific ad focused on how the President’s economic agenda is bringing manufacturing and good-paying jobs to Arizona. The ad, launching on Labor Day, specifically highlights the effect the CHIPS Act has had in bringing American manufacturing jobs back from overseas and touts the semiconductor facilities under construction in the Phoenix area.
“Manufacturing Boom” stars Bill Ruiz, a Phoenix resident and second-generation carpenter, describing firsthand how President Biden’s economic agenda is bringing manufacturing and high-skilled job opportunities to his community. The ad will run in the Phoenix market and on national cable news.
“President Biden’s historic legislative agenda is bringing manufacturing and good jobs to communities across the country, including Phoenix,” said Julie Chavez Rodriguez, Biden-Harris 2024 Campaign Manager. “But don’t just take our word for it – Bill is a Phoenix local and a member of the carpenters’ union who is seeing firsthand jobs and manufacturing coming to his community. This ad is just the latest example of how our campaign will leverage trusted, local voices to talk about how the President and Vice President are delivering for the American people.”
This ad is a part of Team Biden-Harris’ 16-week, $25 million advertising campaign that will reach key voters in battleground states. “Manufacturing Boom” will run in the Phoenix, Arizona market and on national cable news.
Statement from Vice President Kamala Harris on Tonight's Debate
The following is a statement from Vice President Kamala Harris on tonight’s GOP debate: “No one on stage ‘won’ tonight’s debate. Instead, the American people heard how much they stand to lose from an extremist agenda.
“One by one, each extremist Republican candidate laid out a vision for an America that is less fair, less free, and less safe. These candidates want to raise costs for working families in order to benefit special interests and the ultra-wealthy. To gut Social Security and Medicare. To strip fundamental rights and basic freedoms from millions of people. And to reverse the Bidenomics strategy that has helped create 13 million jobs, the strongest two years of small business creation in history, and record-low unemployment.
“These extremists focus on unnecessary debates meant to divide our nation in hopes that the American public will not notice they have no affirmative agenda.
“President Biden and I will continue to grow the economy from the bottom up and the middle out and build a nation in which all people can truly thrive. We are laser-focused on finishing the job we’ve started: to create good jobs, lower costs, fix America’s roads and bridges, create a clean energy economy, protect a woman’s right to make decisions about her own body, keep our children safe from gun violence, and make sure all Americans can dream about their future with ambition and aspiration.”
Biden-Harris 2024 Campaign Names Sergio Gonzales as Vice President Harris’ Campaign Senior Advisor
Today, President Joe Biden and Vice President Harris announced that Sergio Gonzales will serve as Vice President Kamala Harris’ Senior Advisor for the Biden-Harris 2024 reelection campaign.
“I look forward to welcoming Sergio Gonzales to our 2024 campaign team,” said Vice President Kamala Harris. “Sergio was a leader in my U.S. Senate office, working on behalf of millions of Californians. Recently, his leadership and advocacy, as an external ally and trusted partner to the Biden-Harris administration, has helped us to create opportunities for small businesses, and to ensure that all communities share in the economic recovery. Sergio’s depth of experience will be an invaluable asset to our campaign.”
Additional Background on Sergio Gonzales: Sergio served as Senior Policy Advisor to Vice President Kamala Harris when she represented California in the U.S. Senate and previously worked for Sen. Michael Bennet (D-CO). He currently is the Executive Director of the Immigration Hub, a national organization working to advance fair and humane immigration policies. Sergio also served in the Obama-Biden administration at the Office of Personnel Management, where he led efforts to modernize federal hiring and strengthen diversity and inclusion efforts as Deputy Chief of Staff at the U.S. Office of Personnel Management. Gonzales has a long history of campaign leadership, including serving as a Regional Director for Secretary Hillary Clinton’s 2016 presidential campaign, Colorado Political Director for President Obama’s 2012 reelection campaign, and on Senator Michael Bennet’s 2010 race. Originally from Denver, Colorado, Sergio grew up in organizing as the grandson of Chicano civil rights leader Rodolfo “Corky” Gonzales. He has also been a lifelong advocate for measures to reduce gun violence as a survivor of the Columbine High School shooting and is an alum of University of Colorado, Boulder.
Biden-Harris 2024 Launches New Wisconsin Ad Ahead of RNC Debate
Milwaukee-based cement mason Kilah Engelke speaks firsthand about how President Biden is helping families like hers.
Today, Biden-Harris 2024 is announcing its first state-specific ad in Wisconsin ahead of the first Republican debate. As Republicans head to the debate stage to spotlight their out of touch and extreme views, President Biden’s reelection campaign is focused on highlighting how his agenda is creating good-paying jobs right in Wisconsin.
The ad features Kilah Engelke, a cement mason by trade and a mother of two based in Milwaukee, who speaks firsthand about how President Biden’s economic legislation is making life better and increasing wages for working families like hers. The new ad is slated to begin running on Wednesday ahead of the RNC debate in the Milwaukee market.
“As MAGA Republicans head to the debate stage in Milwaukee this Wednesday to highlight just how out of touch their views are with the American people, President Biden's campaign is excited to spotlight how his administration is bringing back manufacturing and creating good-paying jobs for Wisconsinites from the perspective of a Wisconsinite herself,” said Michael Tyler, Biden-Harris Communications Director. “Building on the strong work that we have done already to strengthen Wisconsin Democrats, we will continue to compete and invest aggressively in the state.”
This ad is the first new creative announced as part of Team Biden-Harris’ 16-week, $25 million advertising campaign that will reach key voters in battleground states. The buy includes the reelection campaign’s first investments in Hispanic and African American media and the largest and earliest media buy for a reelection campaign into constituency media ever, as well as the largest overall buy for a reelection campaign at this point in time ever, ensuring that President Biden’s message is heard throughout this year’s Republican primary.
Ahead of RNC Debate, Biden-Harris 2024 Announces Historic $25 million Ad Buy
Ad buy includes largest, earliest investment in Hispanic and African American media for a reelection in history
Ads will run across battleground states on television and digital platforms
Today, Biden-Harris 2024 announced its third major ad buy of the 2024 election cycle, focused on President Biden’s economic agenda that is lowering costs for the middle class, creating good-paying jobs, and bringing back American manufacturing. These ads kick off a 16-week, $25 million advertising campaign that will reach key voters in battleground states. This buy includes the reelection campaign’s first investments in Hispanic and African American media. These are the first of several spots that will run in this first phase of advertising across key battleground states and on national cable television.
The ad campaign will run on broadcast and cable television programming targeted toward key segments of the electorate critical to the campaign’s path to victory in November 2024. The buy will also capitalize on communicating to large audiences on high-reach TV placements such as NFL Kickoff and the World Series. Ads will be featured on premium digital placements like YouTube Reserve, Hulu, and on Connected TV, and will also be placed in short-form video on Instagram and YouTube Shorts.
Biden-Harris 2024 is aggressively targeting Hispanic and African American voters in key battleground states. The buy makes critical and intentional investments in African American and Hispanic-owned media properties. Critically, the buy constitutes both the largest and earliest media buy for a reelection campaign into constituency media ever, as well as the largest overall buy for a reelection campaign at this point in time ever, ensuring that President Biden’s message is heard throughout this year’s Republican primary.
“As Republicans head to the debate stage next week to put on display their extreme and out-of-touch positions, we are investing in reaching Americans across the country with President Biden and Vice President Harris’ message for the middle class and for Americans’ fundamental freedoms,” said Julie Chavez Rodriguez. “This historic buy ensures that the President’s message reaches all Americans where they receive their news, and sends a clear sign that we are investing in an aggressive, meaningful, and effective paid media strategy. While Republicans duke it out in Milwaukee over their divisive and unpopular agenda, President Biden is amplifying his winning message and leadership as a president for all Americans.”
Biden-Harris 2024 is placing advertising on television in the following markets: Arizona: Phoenix; Georgia: Atlanta; Michigan: Detroit, Grand Rapids; Nevada: Las Vegas; North Carolina; Raleigh, Charlotte; Pennsylvania: Philadelphia, Pittsburgh, Wilkes-Barre-Scranton; Wisconsin: Milwaukee, Green Bay, and Madison. In addition, the buy will run a targeted track of advertising focused on Hispanic voters in Florida. The media buying strategy reflects a campaign that is maximizing reach with voters, buying across a broader set of markets and a diverse range of digital and traditional media outlets. The African American and Hispanic media buys will be in these markets as well.
Biden-Harris 2024 announced its first ad buy just one day after President Biden and Vice President Harris announced their reelection campaign in April 2023, marking the earliest ad buy for a Democratic presidential reelection campaign in history.
In 2020, President Biden and Vice President Harris assembled a broad and diverse coalition that resulted in the most votes in American history for a presidential ticket. Coming off of the best midterm for a sitting Democratic president since FDR, including key wins in these states, they will do it again in 2024 and prevail over the MAGA extremist agenda.
Watch “Fought Back” HERE.
Background on “Fought Back”: “Fought Back” lays down a clear case that the United States is coming back and the American economy is getting stronger. While President Biden passed historic laws to help our national recovery, American workers are the hero of this story. This spot highlights the stark difference between President Biden’s optimistic vision of America, and MAGA Republicans’ dark and divisive picture of our nation.
Background on “First Day”: “First Day,” takes us back to when President Biden took office with a country in crisis and clearly communicates how he’s delivered for Black families since then – a historic reduction in child poverty in his first year, more money for Black entrepreneurs, lowering cost of living, and millions of new jobs. The strategy, creative, and media planning will be executed by Truxton Creative, led by Terrance Green. Terrance led the 2020 Biden for President paid media program.
Background on “Nosotros”: This ad aims to expand the lens to include the collective – ‘us’ and how President Biden is helping people like the Latino community. This is an intentional effort to establish a cultural connection that increases receptivity to our narrative – “the president is fighting for me + those like me.” The strategy, creative, and media planning is led by Adrian Saenz and his firm, Conexión. Adrian is an alum of Biden for President and an alum of the Obama and Biden White Houses. Colin Rogero, an award winning ad maker, is the co-founder and creative director for Conexión.
Today, President Joe Biden announced that Alana Mounce will serve as ballot access director and Varoon Modak will serve as senior counsel for ballot access for the Biden-Harris 2024 reelection campaign. Together, this team will oversee the campaign efforts to cement President Biden’s place on the ballot in all 57 states and territories and lead the campaign’s delegate selection process.
The campaign’s ballot access team will expand on the infrastructure built by the 2020 campaign and the DNC, including the existing massive volunteer and supporter network to ensure the president’s place on the ballot. Today’s announcement builds on the campaign and DNC’s existing organizing strengths and will be integral to Team Biden-Harris’ efforts to engage and energize the president’s key supporters around the country.
“The stakes of this election could not be higher and Alana and Varoon will spearhead the process to ensure the Biden-Harris ticket is on the ballot in all 57 states and territories,” said Julie Chavez Rodriguez, Biden-Harris 2024 Campaign Manager. “Their work will expand on the DNC’s critical organizing work across the country and be fundamental to the campaign’s efforts to engage our key supporters and volunteers. They will be responsible for finding new and innovative ways to engage and organize Biden-Harris supporters where they are, which is especially important in our battleground states, as well as ensuring our delegate selection process reflects the values and diversity of our party. Alana and Varoon are extraordinarily talented, hardworking, and experienced on this issue. Our campaign is stronger with their leadership.”
Additional Background on Alana Moune:
Alana joins the campaign from the White House, where she most recently served as the Deputy Political Director in the Office of Political Strategy and Outreach. Prior, she was the political director at the Democratic National Committee. She was also Chief of Staff for the Presidential Inaugural Committee and delivered Nevada for the President in 2020 as its State Director.
Previously, she was the Executive Director for the Nevada State Democratic Party, where she oversaw the delegate selection process and 2018 midterms, flipping six statewide seats from red to blue. Alana has also served in battleground states for both President Obama and Hillary Clinton's presidential campaigns. A graduate of Chapman University, Alana is a native of Portland, Oregon.
Additional Background on Varoon Modak:
Varoon joins the campaign after being counsel at Elias Law Group where he advised federal and nonfederal candidates, party committees, and PACs on ballot access and campaign finance issues. Prior to Elias Law Group, he worked as an attorney at several other political law firms. A California native, Modak received his B.A. from the University of California, Berkeley, and his J.D. from Georgetown University Law Center.
Team Biden-Harris Announces Additional Campaign Leadership
Today, President Joe Biden announced additional leadership for his reelection campaign who will lead Team Biden-Harris’ data and analytics strategy over the next 16 months. Translating polling and raw voter data and building accurate models will help inform critical campaign strategy, from where to hold campaign events to what messages are included in paid media to how much the campaign will spend and on what tactics.
• Becca Siegel, who served as President Biden’s Chief Analytics Officer during the 2020 primary and general election, returns to Team Biden-Harris as a Senior Advisor. Siegel will lead the campaign’s effort to comprehensively integrate data and research into all aspects of campaign strategy. Siegel also served as Senior Advisor for Tech and Delivery on the White House COVID Response Team.
• Meg Schwenzfeier joins the campaign as Chief Analytics Officer, having previously served on President Biden’s 2020 primary and general election campaign as Data Science Director. Most recently, Schwenzfeier was the Data and Analytics Director for the Democratic Senatorial Campaign Committee.
“Integrating a data and research-based approach to our campaign strategy will be essential, and we’re thrilled to have two of the brightest minds in the Democratic Party leading this effort for us,” said Julie Chavez Rodriguez, Biden-Harris 2024 Campaign Manager. “Both Becca and Meg were instrumental in President Biden and Vice President Harris’ 2020 victory, presenting a clear and accurate picture of the electorate and getting it right when it mattered most. With their leadership, our campaign will use data to take a holistic view of all the ways we are interacting and communicating with voters, to ensure we’re reaching the right people in the right ways to win in 2024.”
