2024 Presidential Campaign Blog

Team Biden-Harris Launches New Ad “Your Family”

Team Biden-Harris Launches New Ad Highlighting President Biden’s Work To Lower Health Care Costs

Today, Team Biden-Harris is launching a new ad, “Your Family,” focused on President Biden's work to lower health care costs and the costs of prescription drugs. The ad features a pediatric nurse from Nevada who highlights how President Biden’s record of lowering health care costs has made a real difference in the lives of Nevada families. In “Your Family,” Jody shares how families struggled to afford health care while Donald Trump was president, but thanks to President Biden and Vice President Harris, these families can afford to keep their kids healthy now. The piece highlights the stakes of the 2024 election, and how our families can’t afford to go back to Trump’s policies that help the rich get richer and leave so many Americans behind.

The ad will run in the Phoenix, AZ; Atlanta, GA; Detroit, MI; Las Vegas, NV; Raleigh, NC; Philadelphia, PA; and Milwaukee, WI markets beginning on Thursday, November 30. The spot will run on general market programming, which includes target-rich programming like The Voice, Survivor, Bachelor in Paradise, high-rated local and network news adjacencies, high-rated sports programming, as well as on national cable news.

“President Biden has made it a priority to lower costs and expand access to health care – and hard working Americans are seeing, and feeling, the results. It’s a stark contrast to Donald Trump’s America, where millions of Americans would lose their health care and see costs become even higher if his push to repeal the Affordable Care Act is successful,” said Biden-Harris 2024 Campaign Manager Julie Chavez Rodriguez. “This ad will remind voters of the clear choice they’ll face in 2024: Donald Trump and MAGA Republicans who are hellbent on siding with big pharma and insurance companies that make health care costs for hard working Americans more expensive, or President Biden, who is laser-focused on making health care more affordable for your family and lowering the cost of prescription drugs.”

Watch “Your Family” HERE.

Nikki Haley Launches First Ad “Moral Clarity”

Haley Launches First Ad, Calls for Moral Clarity
Calls for moving on from chaos and drama of the past

CHARLESTON, S.C. — Nikki Haley for President released its first ad of the presidential race on broadcast and cable TV and across digital platforms in Iowa and New Hampshire. The new ad starts on December 1.

Read more about the ad in Politico.
Titled “Moral Clarity,” Haley offers a persuasive argument for turning the page from the chaos and drama of the past. Americans feel the chaos all around them. Violence is erupting in our streets and college campuses. Our border and economy are in shambles. Russia, China, and Iran are on the march. America needs a president with moral clarity and focus who can take on these challenges and save our country.

“The world is on fire, and Americans are desperate for a leader with moral clarity who will make America strong and proud,” said Haley spokesperson Olivia Perez-Cubas. “Americans are tired of the chaos and drama of the past. Nikki Haley is the one candidate who offers both a new conservative direction for the country and is a hands-down winner against Joe Biden.”

Transcript: “Moral Clarity”

HALEY: A president must have moral clarity and know the difference between good and evil.
Today, China, Russia, and Iran are advancing.
There’s chaos in our streets and college campuses.
Our security is threatened at home and abroad.
It’s time for a new generation of conservative leadership.
We have to leave behind the chaos and drama of the past and strengthen our country, our pride, and our purpose.
I’m Nikki Haley and I approve this message.

Biden-Harris 2024 to Air Ads During NFL Detroit Lions vs. Green Bay Packers Thanksgiving Game

Biden-Harris 2024 to Air Ads During NFL Detroit Lions vs. Green Bay Packers Thanksgiving Game

“Never Left” and “Finally” Will Air in Detroit and Milwaukee During Detroit Lions vs. Green Bay Packers Thanksgiving Game
Tomorrow, Biden-Harris 2024 is running ads in Detroit, Michigan and Milwaukee, Wisconsin highlighting President Biden’s commitment to lowering costs and strengthening America’s middle class around the Detroit Lions and Green Bay Packers’ Thanksgiving game.

“Never Left” and “Finally” will air around the Thanksgiving Day Lions vs. Packers matchup in the Detroit and Milwaukee markets. This announcement is the latest evidence of the campaign’s focus on reaching a general election audience, as the game is expected to reach 1.1 million adults over the age of 35 and 850,000 households in the Detroit market alone.

“Never Left” highlights President Biden’s middle class upbringing and his steadfast commitment to America’s middle class. This ad marks a creative focus of Team Biden-Harris’ historic, $25 million paid media campaign, with an explicit focus on the President’s cost-saving measures in his agenda.

“Finally” highlights how President Biden took on Big Pharma and won, and is lowering prescription drug costs by giving Medicare the power to negotiate prices, capping monthly out-of-pocket drug costs at $2,000, and capping insulin prices for seniors at $35/month. And he’s paying for this by finally making the biggest corporations pay their fair share in taxes.

“This Thanksgiving as Americans come together, we are proud to highlight how President Biden and Vice President Harris are focused on the issues that matter most to American families and delivering real tangible results that are lowering costs for everyday Americans,” said Julie Chavez Rodriguez, Biden-Harris 2024 campaign manager. “Next year’s election will determine whether we continue to fight for and strengthen American workers and the middle class or provide handouts to billionaires like MAGA Republicans have proposed time and time again. The American people have a choice next November and our campaign will remind them early and often just how stark that choice is.”

The ads are a part of Team Biden-Harris’ 16-week, $25 million advertising campaign that will reach key voters in battleground states.

Watch “Never Left” HERE

Watch “Finally” HERE

Ron DeSantis Campaign Releases New TV Ad Featuring Iowa Governor Kim Reynolds: “Endorsement”

DeSantis Campaign Releases New TV Ad Featuring Iowa Governor Kim Reynolds: “Endorsement”
Reynolds: “Ron DeSantis is the person that we need leading this country.”

DES MOINES, Iowa – The Ron DeSantis for President campaign today released a new 30-second television ad titled, “Endorsement,” highlighting Iowa Governor Kim Reynolds’ own words about her historic support for Ron DeSantis. Reynolds is the first sitting Iowa governor to endorse in a contested Republican presidential primary since 1996.

Part of the campaign's previously announced ad buy in Iowa through Caucus Day, “Endorsement,” will air on broadcast and cable television across the state. The ad comes as the DeSantis campaign this week moved one-third of its staff to Iowa and will open its Iowa headquarters in Des Moines later this week.

TRANSCRIPT:

Kim Reynolds: “We need someone who puts this country first and not himself. Ron DeSantis is the person that we need leading this country. He is probably the most effective leader that I know. I am so proud to give him my full support and endorsement.”

Ron DeSantis: “I will fight for you. I will win for you. And I will lead America’s revival.”

BACKGROUND
• The DeSantis for President campaign initially announced a $2 million ad reservation that was planned to begin in mid-November and last through the January 15 Iowa Caucus. The campaign instead released the first TV ad on November 1st, earlier than expected.

• Reynolds first joined Ron DeSantis in Iowa in March 2022 during his first visit to the state. Reynolds introduced DeSantis at his presidential launch event in Des Moines, DeSantis joined Reynolds for her Fairside Chat series at the Iowa State Fair in August, and Reynolds joined Florida's First Lady Casey DeSantis to officially launch DeSantis' national coalition, " Mamas for DeSantis."

• Since announcing his candidacy for president, DeSantis has:
o Visited 92 of Iowa's 99 counties (and will visit all 99 before the caucus);
o Earned endorsements from 41 state legislators (more than any candidate in the race); and 120 county-level chairs (at least one in each of the state’s 99 counties).
o Has made over 100 stops in the Hawkeye State.

• DeSantis and Reynolds are strong conservative leaders who have taken decisive action to help the people of their states. Both governors have:
o Championed universal school choice (Reynolds and DeSantis);
o Protected parents' rights (Reynolds and DeSantis);
o Enacted meaningful tax reform (Reynolds and DeSantis);
o Run budget surpluses (Reynolds and DeSantis);
o Kept their states open during COVID lockdowns (Reynolds and DeSantis);
o Signed Heartbeat legislation to protect life (Reynolds and DeSantis);
o Stood for law and order (Reynolds and DeSantis);
o Took action to protect our southern border (Reynolds and DeSantis);
o Protected women and fairness in sports (Reynolds and DeSantis);

Nikki Haley Campaign Announces Initial Advertising Buy of the Campaign – at $10 million

Nikki Haley Campaign Announces Initial Advertising Buy of the Campaign – at $10 million

CHARLESTON, S.C. — Fresh off winning the third debate, the Nikki Haley for President campaign announced today that it will book $10 million in TV, radio, and digital advertising across Iowa and New Hampshire beginning in the first week of December.

Haley is the only candidate devoting major resources to both Iowa and New Hampshire, and the only candidate other than Donald Trump who is positioned to do well in both states, as well as in South Carolina.

Read more in the Associated Press.

While Ron DeSantis is desperately staking his entire campaign on Iowa, Nikki Haley will at least double DeSantis’ cash-strapped advertising in Iowa alone, while DeSantis has abandoned New Hampshire advertising altogether.

As a reminder, DeSantis’ campaign finished the third quarter with $5 million in primary cash on hand and $1 million in debt, and proceeded to spend half of that on Iowa TV. Haley's campaign ended the third quarter with $9.1 million in primary cash on hand, no debt, and just had its best month of fundraising in the entire campaign. She is now second in leading polls in all the early states. Haley enters the early states in a very strong financial and political position to contest Iowa, New Hampshire, and South Carolina.

“Nikki Haley’s momentum and path to victory are clear,” said Haley for President campaign manager Betsy Ankney. “The same can’t be said for Ron DeSantis, who, even with a decent showing in Iowa, can’t afford a cup of coffee at the Red Arrow Diner in New Hampshire and is a mere tourist in South Carolina. Nikki’s campaign is built to win the primary against Donald Trump and all polls show she is by far the strongest Republican against Joe Biden in the general. After Republican losses in 2020, 2022, and 2023, it’s time to leave behind the chaos and drama of the past and nominate a new generation of conservative leadership.”

Biden-Harris 2024 Veterans Day Ad Highlights President Biden’s PACT Act

Biden-Harris 2024 Veterans Day Ad Highlights President Biden’s PACT Act

In honor of Veterans Day, Biden-Harris 2024 is airing a TV ad spotlighting the PACT Act, President Biden’s historic legislation that expands health care and benefits for veterans exposed to toxic chemicals and their families.

“Proud” shares testimonials from Le Roy and Rosie Torres from Robstown, Texas. Le Roy is a veteran whose health has suffered as a result of exposure to toxic burn pits while on active duty. In the spot, Le Roy and Rosie explain that – like so many other veterans – Le Roy struggled to get the health care he needed after returning from service. They also speak to the immense toll of lacking access to care on the entire family. That all changed, they say, when Joe Biden signed the PACT Act into law.

The spot will air over Veterans Day weekend, tapping into the viewership of service academy college football games across the country, the Pittsburgh and Philadelphia markets during the Penn State football game, and the Pittsburgh and Milwaukee markets ahead of the Packers-Steelers NFL matchup. The media buy will also air during “Good Morning America” and “CBS This Morning” in national battleground markets and nationally on CNN and MSNBC.

“I’ve seen President Biden’s steadfast commitment to our country’s Veterans firsthand,” said Biden-Harris 2024 Campaign Co-Chair and Combat Veteran U.S. Senator Tammy Duckworth. “That’s why he led the charge to get the bipartisan PACT Act signed into law, securing long-overdue benefits and services for toxic exposed Veterans and delivering on his promise to support them and their families. Our nation’s Veterans deserve more than lip service from Washington – they deserve to be honored with real action from their elected officials. President Biden uniquely understands what Veterans and their families need and has a proven record of delivering for them.”

Watch “Proud” HERE.

Doug Burgum for America Announces Debate Ad Buy

Burgum for America Announces Debate Ad Buy

Doug Burgum for America announced today that it is placing television advertisements to run in Iowa and New Hampshire during the GOP debate.

The ads call out the “clubhouse rules” governing the debate qualification process and make clear that early states like Iowa and New Hampshire choose who advances forward in the GOP presidential nominating process.

Each ad is customized for the state in which it is running.

The Iowa ad can be viewed HERE.

The New Hampshire ad can be viewed HERE.

Script:

They said I couldn’t build a tech company in North Dakota.

We built a billion dollar one.

They said I couldn’t become governor.

We won by 40.

Now, months before voting starts, D.C. insiders want to stop a small-town guy like me from fighting for you.

Not going to work.

Pundits, party bosses, national polls – they don’t pick Presidents.

Iowa/New Hampshire picks Presidents.

I’m Doug Burgum and I approve this message.

Ron DeSantis Campaign Releases First Television Ad: “Fight. Win. Lead.”

Ron DeSantis Campaign Releases First Television Ad: “Fight. Win. Lead.”

Spot highlights how DeSantis is prepared to lead as President based on his proven record of results in Florida

TALLAHASSEE, Fla. — The DeSantis for President campaign today released its first television ad of the race. The 30-second spot highlights how Ron DeSantis’ record of delivering results in Florida proves he is prepared to fill the leadership vacuum in Washington and usher in a Great American Comeback as President.

The ad will air on broadcast and cable television across Iowa starting Thursday, a state where the campaign’s strong fundraising pace in the fourth quarter has allowed it to begin television advertising weeks earlier than originally planned. DeSantis’ surprise ad buy in Iowa comes on the heels of Trump Super PAC MAGA Inc’s move to drastically shift their strategy and spend hundreds of thousands of dollars on a new negative ad against DeSantis in Iowa despite announcing in August they were “pivoting to a general election posture toward paid media” – a sign that DeSantis has Trump on defense in the Hawkeye State.

“America needs a fighter who will take on the establishment class in Washington – both Republicans and Democrats – to lead and deliver results while others fail,” said campaign manager James Uthmeier. “No leader in the country has a stronger record of securing victories for the conservative movement than Ron DeSantis. From sending planes to Israel to bring Americans home to safety, to rebuilding bridges in the days following a hurricane, there is no better leader in a time of crisis. Ron DeSantis will fight for the American people, win, and lead our great comeback.”

Watch “Fight. Win. Lead.” HERE.

TRANSCRIPT
NARRATOR: While Biden fails, DeSantis leads.

REPORTER: The DeSantis administration has launched an evacuation.

NARRATOR: Safely evacuated hundreds of stranded Americans out of Israel.
After a catastrophic hurricane, they said it would take over 6 months. But DeSantis got people back in their homes and rebuilt bridges in just days.

And DeSantis deployed troops to the southern border to stop the invasion.
Ron DeSantis…
He will fight for you,
He will win for us,
And he will lead America’s comeback.
BACKGROUND
• While Biden was missing in action as a war broke out in Israel, DeSantis sprung into action and rescued 700 Americans from Israel.
• DeSantis rebuilt the Pine Island Bridge in just three days following Hurricane Ian.
• DeSantis sent over 1,000 Florida National Guard soldiers and law enforcement officers to Texas to assist with border security between the United States and Mexico.

New Tim Scott Iowa TV Ad: "Battle Scars" As Campaign Goes All-In On Iowa

New Iowa TV Ad: "Battle Scars" As Campaign Goes All-In On Iowa
"I know how to fight the radical Left and win." - Tim Scott

CHARLESTON, SC - Today, Tim Scott released a new TV ad, "Battle Scars," which will begin airing today in Iowa. The ad will air in Des Moines, Cedar Rapids, and Davenport.

This week, the campaign announced moves to go all-in on Iowa, seeing an opportunity and wide-open evangelical lane to win the Iowa Republican caucus.

The campaign currently has $1.6 million of TV reserved in Iowa going forward. More staff and resources will head to Iowa in the weeks ahead.

WATCH HERE

TRANSCRIPT:
SCOTT: All the Republicans running for President talk tough about fighting the radical Left. But I have the battle scars.

When I fought to refund our police, liberals called me a token.

When I cut your taxes, they called me a prop.

And when I pushed back on Biden’s socialist agenda, they even called me the N-word. I disrupt their narrative. I threaten their control.

I’m Tim Scott, and I approve this message because I know how to fight the radical Left and win.

New Tim Scott Ad: "As President, I Will Defend Women’s Sports"

New Tim Scott Ad: "As President, I Will Defend Women’s Sports"

"As President, I will defend women’s sports, keep men out of the girls' locker room, and stop the liberal indoctrination of our children."
WASHINGTON, DC - This morning, Tim Scott released a new TV ad that will begin airing today in Iowa. In the latest ad, Tim defends women’s sports, fights to keep men out of the girls' locker room, and stops the liberal indoctrination of our children.

Tim will travel to Iowa today to host campaign events across the state on Thursday and Friday. Tim will be in Des Moines, Newton, Bettendorf, Waterloo, and Cedar Rapids. The trip to Iowa follows a major Israel speech in Washington, DC yesterday. Watch his full remarks here.

TRANSCRIPT:
If God made you a man, you should play sports against men.
But today, even that simple truth is under attack by the radical Left.
As President, I will defend women’s sports, keep men out of the girls' locker room, and stop the liberal indoctrination of our children.
We need to teach our kids to love America.
And to respect the values that make this the greatest country on Earth.
I’m Tim Scott and I approve this message.

WATCH HERE