New Trump Ads in Wisconsin & Minnesota Blast Biden's Weakness in Face of Leftist Rioters
President Trump's re-election campaign today launched new television ads in Wisconsin and Minnesota blasting Joe Biden's failure to stand up to the radical left-wing rioters burning, looting, and terrorizing America's cities. The ads, titled 'Lawless,' expose Joe Biden's weakness in the face of leftist criminals and his submission to the anti-police wing of the Democrat Party. Only President Trump has consistently stood by our law enforcement officers to maintain law and order and to keep the American people safe.
The ads are part of a multi-state buy aimed at early-voting states. Voters in Florida, Georgia, and North Carolina will see other messaging defining Biden as a tool of the radical left.
Joe Biden’s Hopeful Message Lights Up the Airwaves as Team Trump Goes Dark Biden for President Spending $45 Million Across Broadcast and Digital This Week
Today, Biden for President adapted Joe Biden’s speech yesterday in Pittsburgh, Pennsylvania into a new minute-long ad that will begin airing nationwide on cable channels and in key battlegrounds. As the Trump campaign is still dark in critical states, Biden for President is continuing to ramp up its general election paid media spending, investing $45 million on broadcast and digital this week alone.
“Be Not Afraid” uses Vice President Biden’s remarks about how President Trump has fanned the flames of division, failed to unequivocally condemn the violence in American cities, and instilled fear across the country. The ad highlights Joe Biden’s message to the country in this moment: we must stop the unacceptable violence, unite the country, and be guided by the words of Pope John Paull II: “Be Not Afraid.”
Watch “Be Not Afraid” HERE.
In addition to airing nationwide on cable networks, the new ad will also air in Arizona, Florida, Michigan, Minnesota, Nevada, North Carolina, Ohio, Pennsylvania, and Wisconsin. Biden for President will also expand its Spanish Language programming with “Decepciones” airing on radio and Spanish Language networks in Nevada, North Carolina, and Minnesota.
Biden for President Launches New Ads in Twin Cities, Duluth, and Rochester, Minnesota
Today, Biden for President announced its TV ads will begin airing in Minnesota on Tuesday, September 1. The ads will air in the Twin Cities, Duluth, and Rochester markets and are part of Biden for President’s historic $280 million TV and digital ad reservation in battleground states across the country that was announced earlier this month.
“What Happens Now” is a 60-second ad that asks what happens when people are losing their health insurance and jobs while President Trump doesn’t have a plan to address COVID-19.
“Joe Biden knows how to lead through a crisis because he’s done it before,” the narrator says. “Now, Joe Biden is ready to lead us through the crisis. He knows rebuilding our economy starts with fighting the virus, increasing testing, getting more protective gear for health care workers, and calling for mask mandates nationwide...So what happens now? We elected a president who will build back better.”
“Backbone” is a 30-second ad about Joe Biden’s roots in Scranton, Pennsylvania and how he’s always thinking about the workers he grew up with -- not the wealthy and well-connected.
“Scranton is a long way from Wall Street. You won’t find skyscrapers or big city bankers. Just hard-working people. That’s where Joe Biden’s story starts,” the narrator says. “It’s why he’s running for President: for the backbone of this nation. Working families. Donald Trump? He’s in it for himself and his wealthy friends.”
New Spanish Language Ads Emphasize Trump Failures on Latino Communities Ads target Arizona, Florida, Pennsylvania and Texas
Today, Biden for President announced two new Spanish language ads and a Univision Noticias homepage takeover that comes on the heels of a Republican convention that was filled with empty rhetoric and no solutions for Latino families. The new ads highlight how much the Latino community has suffered under the Trump Administration. The ads include music by Bad Bunny and Alejandro Fernandez, and highlight a series of images spanning four years of Trump’s failed leadership.
“Decepciones” will air on television, YouTube, Facebook, Instagram and digital platforms such as Univision, Vevo and HCode in Arizona and on YouTube in Texas. The ad showcases a heartbreak song by Alejandro Fernandez that displays various images of Trump, his failed policies and direct quotes from when Trump let down the community.
In Florida and Pennsylvania, “Pero Ya No” will air on television and YouTube, Facebook, Instagram, and digital platforms such as Univision, Vevo and HCode. The ad contrasts images of previous Trump support with images showing every reason why Latinos can no longer support Trump. The ad is also linked to a Univision Noticias homepage takeover that highlights #RompeConTrump, which translates to “break up with Trump.”
Biden for President Debuts Two-Minute Ad on Final Night of Republican Convention as General Election Ramps Up
“Some people are always in a hurry. They run when they could walk, race up steps when others take it slow. When Joe Biden is president, America is just going to have to keep up.”
Today, Biden for President released a new two-minute television spot in the run up to Donald Trump’s speech at the Republican Convention that narrates step-by-step Joe Biden’s story, record, and vision. As Republicans wrap up a chaotic convention that distracted from how Trump slow-walked the response to the coronavirus and created the subsequent economic downfall, Biden for President continues to highlight Biden’s leadership on the economy, plans to beat the virus, and mission to unite the country.
The ad will run in full on ABC, CBS, NBC, and Fox News this evening ahead of convention programming, and then run throughout the weekend in key battleground states, including Arizona, Florida, Michigan, Nevada, North Carolina, Ohio, Pennsylvania, and Wisconsin. The ad is part of Biden for President’s ongoing paid media program across broadcast and digital, which includes $26 million in spend this week.
Watch “Keep Up” HERE.
Below is a full transcript of the new ad:
NARRATOR: Some people are always in a hurry. They run when they could walk, race up steps when others take it slow. When Joe Biden is president, America is just going to have to keep up.
We won’t have to wait to deal with COVID-19, he’s already got a plan. Won’t have to wait for a president on the side of working families. He’s from Scranton, no one has to tell him Wall Street didn’t build this country. He knows who did.
We’re a nation that’s been hit hard by this virus. But Joe Biden knows when you get knocked down, you get up off the mat.
No one needs to tell Joe how hard life can hit you. Losing a wife, a daughter, a son. But he knows it’s in the pain you can find purpose.
To lead America, you need to understand America.
BIDEN: America’s an idea. An idea stronger than any army, more powerful than any dictator or tyrant. It gives hope to the most desperate people on Earth. And it’s an idea as alive and powerful today as it was when it was first proposed. The most powerful idea in the history of the world, I think beats in the heart of the people of this country.
No matter your race, your ethnicity. No matter your gender identity, your sexual orientation. No matter your faith. It unites America. Whether your ancestors were native to these shores or they were brought here forcibly and enslaved. Whether they’re immigrants of generations back or those coming today looking to build a better life for their families.
Our best days are not behind us. They’re ahead. In times as challenging as these, I believe there’s only one way forward: as a united America. United in our dream of a better future. For us and for our children. This is our moment. This is our mission. And we’ll do it together.
New North Carolina Ad Underscores Trump Administration’s Failed Leadership and Support for Black Communities
Today, Biden for President released a new ad in North Carolina to highlight the Trump administration’s failures in uplifting, supporting and empowering Black communities across the United States.
The 30-second ad, “Failure,” features North Carolina State Representative James A. Gailliard, who has served as senior pastor of Word Tabernacle Church in Rocky Mount, North Carolina for the past 15 years. Rep. Gailliard points to President Trump’s botched COVID-19 and public health, and ineffective approaches to building a stable middle class as reasons for Americans to support Vice President Joe Biden and Senator Kamala Harris and change the nation’s trajectory.
Watch “Failure” HERE.
Additionally, two national digital ads geared towards African American voters will begin airing on television in North Carolina and demonstrate how Joe Biden’s Build Back Better plans for working families will support small businesses and expand educational opportunities. “EcoPower” outlines how Biden’s plan will build a future of wealth and ambition for African American small businesses and “Preschool” notes how a Biden Administration will ensure all children have access to free, high-quality preschool.
The ads premiere on local cable, radio, and digital channels this week across North Carolina as a direct counter to the Republican National Convention. It is part of the Biden for President’s ongoing national paid media program across television, radio, and digital, with $26 million in spend this week.
New Spanish Language and Bilingual Ads Demonstrating the Negative Impact of Trump’s Failed Policies on Latino Families
Today, Biden for President announced new spanish language and bilingual ads demonstrating the negative impact Trump's failed response to the pandemic has had in Latino families across the country. The ads showcase how a Biden-Harris Administration will take clear steps to get the virus under control and bring back jobs to help working families.
"No Escucha" is a Spanish language ad that will air on television and digital in Arizona, laying out Trump’s failure to help small businesses. The ad highlights a Latina small businesses owner, Silvana, who calls the Latino community a deciding factor this November and encourages the community to vote for Joe Biden who will support small businesses and restore healthcare.
Additionally, “Si Se Puede, Hope Again” is a bilingual digital ad in Arizona that expands on Silvana’s personal story and her economic and health care struggles. The ad emphasizes how electing Joe Biden will restore her faith in government.
In Florida, a Spanish language ad "Un Buen Plan" will air on television and digital and emphasizes how Hispanic families are facing the highest rate of COVID infections and unprecedented job losses as a result of Trump’s failed response to the pandemic. It contrasts with Joe Biden’s call for a nationwide mask mandate and how his plan will help ensure financial support reaches working families.
The ads are part of the Biden for President’s ongoing paid media program across television, radio, and digital, with $26 million being spent this week.
New Ad Shows How a Biden-Harris Administration Can Heal America as Divisive Republican Convention Commences
Today, as the Republican Convention gets underway, Biden for President released a new minute-long ad showing the stark contrast between Joe Biden’s positive, hopeful, and inspiring vision for the country and Donald Trump’s divisive, harmful, and chaotic presidency has let down working families during the national crises. At its core, the ad is about bringing America back together — a notion that will be lacking from the Republican Convention — and a sharp distinction to the current occupant of the White House.
“Heal America” first shows how the nation is grappling with four major and ongoing crises — the public health crisis, economic crisis, climate crisis, and a national wrecking on racial injustice — and how we need a team of leaders who can step in on day one and tackle these crises. The ad highlights how the leadership of Joe Biden and Kamala can solve these issues and can unite America, heal America, and create a better America.
Watch “Heal America” HERE.
The ad will air throughout the week of the Republican Convention on national cable channels. It is part of the Biden for President’s ongoing national paid media program across television, radio, and digital, with $26 million in spend this week.
New Ads Defend American Manufacturing and Jobs at Goodyear Plants in Ohio and North Carolina
Today, Biden for President released a new ad in Ohio and North Carolina to underscore Joe Biden’s commitment to American manufacturing and defend the jobs and dignity of Goodyear workers after President Trump attacked them in a political tweetstorm calling for a boycott.
The new ad, “Trump’s Boycott,” highlights how Goodyear is a 122-year-old American company that employs thousands of workers, but President Trump is going out of his way to hurt their jobs in an effort to protect his. Pulling from local press clips about President Trump’s attacks on Goodyear workers, two versions of the ad will run on television and YouTube targeting areas near Goodyear’s headquarter in Akron, Ohio and a manufacturing plant in Fayetteville, North Carolina. The ad is part of the Biden for President’s ongoing national paid media program across television, radio, and digital, with $26 million in spend next week.
Last week, Biden shared a statement with the Akron Beacon Journal criticizing President Trump’s tweets against the American company, saying Trump “doesn’t have a clue about the dignity and worth that comes with good-paying union jobs at places like Goodyear — jobs that can support a family and sustain a community.” American manufacturing is also a key pillar of Biden’s Build Back Better economic recovery plan for working families — a plan to create millions of good-paying union jobs and ensure the future is “made in all of America” by all of America’s workers.
Joe Biden’s Story Takes Center Stage in New Ads Ahead of Nomination Acceptance Speech
Today, ahead of Joe Biden’s speech accepting the Democratic nomination for President of the United States, Biden for President released a new ad that poses the essential question Americans are grappling with amidst the ongoing crises: “What happens now?”
Watch “What Happens Now” HERE. The new ad, titled “What Happens Now,” shows how Donald Trump doesn’t have the answer, but Joe Biden does. It first underscores how Trump’s failed leadership has left many out of work, pay, and health care and then showcases Joe Biden’s tested record leading the country during times of uncertainty and upheaval — and the actionable steps he will take to lead us our of the current crises we face. Additionally the campaign will broaden the reach of a previous ad, “Backbone,” to air beyond Ohio and highlight Biden’s working class upbringing, while demonstrating his commitment to working families, a stark contrast to Trump’s Administration that has prioritized wealthy donors and the well-connected.
This is the first major push during the general election the campaign is airing ads that lay out key biographical elements about Joe Biden, as the convention is an opportunity for more Americans to be introduced to the Biden and Harris families this week and learn about why they are the right leaders for this moment.
The ads will air in top markets across key battleground states, including Arizona, Florida, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin, and on national cable channels. They are part of the Biden for President’s ongoing paid media program across television, radio, and digital, with $24 million in spend next week.