ANDREW YANG ADDS SENIOR CAMPAIGN VETERANS TO RUN DIGITAL AND DIRECT MAIL OPERATIONS
Today, Andrew Yang announced the addition of two senior Democratic campaign professionals to spearhead the campaign’s digital and direct mail operations. Julia Rosen, Partner at Fireside Campaigns, will helm the planning and execution of the campaign’s already robust digital strategy. Ally Letsky, Senior Vice President and Strategist at Deliver Strategies and former Hillary for America Direct Mail Director will lead the campaign’s direct mail efforts.
“While other campaigns are scaling back or trying to sustain their current levels, our campaign is rapidly growing and adding experience and know-how to ensure that we peak at the right time. We’re absolutely thrilled that Ally and Julia—two of the most experienced and respected professionals in their fields—are bringing their expertise to the Yang Gang to help us compete and win,” said Andrew Yang.
Letsky has worked in Democratic politics since 2004 and brings a decade of experience in direct mail, campaign messaging, and the modern application of paid media strategy. In this new political environment, Letsky specializes in creating more authentic conversations using direct mail while seamlessly integrating mail with digital, field, and TV ads. In 2012, she was part of the direct mail team that helped President Barack Obama win in some of the toughest battleground states in the Midwest. Letsky led millions of dollars in direct mail testing and the largest direct mail program as the Director of Direct Mail for Hillary for America in 2016. She has produced winning direct mail campaigns for Democrats of all levels, from school board and state legislative races to congressional, gubernatorial, and U.S. senate races.
“Many Americans are hurting right now and Andrew Yang understands the harsh realities a lot of families and communities face. As stores close and jobs disappear, Andrew is the only candidate looking forward, past the rapidly changing economy around us, instead of looking back. Andrew is a breath of fresh air and I’m proud to be helping Andrew get his message across to voters directly,” said Letsky.
Rosen, a Partner at Fireside Campaigns, has over fifteen years of experience with data-driven digital organizing, raising tens of millions of dollars for political campaigns and non-profits. She has led teams and programs at organizations like GPS Impact, ActBlue, MoveOn, and the Courage Campaign. Rosen’s expertise is in driving integrated digital programs that are reflective of a strong brand identity and narrative, turning warm leads into donors and volunteers. She has been a leader, mentor, and trainer to countless digital organizers engaged in Democratic politics, and she serves on the board of the chapter-based Equality Federation.
"Andrew Yang's team is already doing some of the most innovative digital work in the 2020 cycle. Their instinctive knowledge on how to deploy digital tactics and Andrew's understanding of the zeitgeist of the internet have combined into a potent fundraising and messaging operation. This campaign is unabashedly millennial and Gen Y. It is digital-first, bold, and confident in its execution and planning," said Rosen.
Letsky and Rosen will serve as Senior Advisors to the Candidate on top of fulfilling their roles in Digital and Direct Mail, helping to craft messaging and determine campaign strategy.
