2008 Presidential Campaign Blog

John McCain 2008 Launches New TV Ad: "Taxman"

JOHN MCCAIN 2008 LAUNCHES NEW TV AD: "TAXMAN"

ARLINGTON, VA -- U.S. Senator John McCain's presidential campaign today released its latest television ad, entitled "Taxman." The ad highlights Barack Obama's agenda to raise taxes that are a "recipe for economic disaster." The ad will air in key states.

Script For "Taxman" (TV :30)

ANNCR: Celebrity? Yes. Ready to lead? No.

Obama's new taxes could break your family budget.

The press warns the "taxman cometh".

Obama's taxes mean "higher prices at the pump".

Obama's taxes a "recipe for economic disaster".

Higher taxes. Higher gas prices. Economic disaster.

That's the real Obama.

JOHN MCCAIN: I'm John McCain and I approved this message.

Obama Campaign Releases New TV Ad To Air During the Olympics

Obama Campaign Releases New TV Ad to Air During the Olympics
30-Second Spot Highlights Senator Obama’s Plan to Stand Up for the Middle Class

CHICAGO – Today, the Obama campaign unveiled a new ad to run during the Olympics. The ad, Three Bedroom Ranch, discusses Obama’s plan to put the middle class first by growing the economy, ending tax cuts for companies that ship jobs overseas, creating new jobs here at home, investing in education and cutting taxes for working families. Barack Obama will ensure the economic security of middle-class families in the short-term, and restore balance and fairness to our economy; to make sure that Americans aren’t just getting by, but getting ahead.

Three Bedroom Ranch will air on national cable and broadcast in all 50 states beginning Monday.

Video                                                             
Audio

Fade up on a home construction site.  It’s early dawn and a construction crew is beginning to assemble a suburban home.  A blue filter covers the middle of the screen.

SUPER: A Plan To Build

Time lapse photography captures the construction from the foundation to the finished home.

The action becomes the backplate for graphics.  SUPERS animate on the screen and are supported by b-roll shots:

Obama talking to a group of supporters.  SUPER: Obama Economic Plan (Continues throughout)

Workers.  SUPER: 1. Grow the Economy.

Portrait of a worker.  SUPER: 2. End Tax Breaks for Companies that Ship Jobs Overseas

Obama talking with small business owner. SUPER:  3. Give tax breaks to businesses that create jobs here

Portrait of a school child.  SUPER: 

4. Invest in Education

Obama talking with a family.  SUPER:  5. $1,000 Tax Cut for Working Families

Windmills, solar panels.  SUPER: 

6. Energy Independence

 Transition to still of BO in front of American flag. Disclaimer

SUPER: BarackObama.com

 It begins with a plan.

A plan to build.

A plan to put hard working Americans first.

Barack Obama.

He’ll put the middle class ahead of Corporate Interests to…

Grow the economy.

End tax breaks for companies that ship jobs overseas.

Help businesses that create jobs here.

Invest in education.

Cut taxes for working families.

And make energy independence an urgent national priority.

BO:  I’m Barack Obama and I approve this message.

Obama Campaign Releases New Ad Highlighting Plan To Put America’s Middle Class First

Obama Campaign Releases New Ad Highlighting Plan to Put America’s Middle Class First
30-Second Spot to Air in 16 Battleground States

CHICAGO—Today the Obama campaign announced a new TV ad focused on the economy to air beginning Thursday in 16 battleground states. The new ad entitled Book highlights Obama’s plan to break with the failing economic policies of the past eight years and put America’s middle class first. The ad will run in AK, CO, FL, IA, MI, MO, MT, NM, NV, NH, NC, ND, OH, PA, VA, and WI.

John McCain has supported George Bush 95 percent of the time, including spending ten billion dollars a month for the war in Iraq while the Iraqis sell oil for record prices, giving Iraq a $79 billion oil surplus at the expense of America's economy.  Barack Obama knows that families need immediate and lasting relief -- that’s why he will put America's middle class first. Senator Obama will responsibly end the war in Iraq, restore balance and fairness to our economy, and give working people immediate and meaningful relief.

“Book”– Barack Obama for President – 30 Second TV                                              

Video

A glossy hardcover book:

Economics

By John McCain

Book opens and pages flip to:

Chapter 1.

Supported Bush 95%

McCain Supported Bush 95% in 2007

 Congressional Quarterly

Chapter 2.

$10 Billion a month in Iraq

Congressional Research Service, 6/23/08

Chapter 3.

Record Oil Prices

Chapter 4.

$79 Billion Oil Surplus

New York Times, 8/5/08

Chapter 5.

Hurting Our Economy

Transition to video of Barack with people.

End the war responsibly

Better Schools

No More Oil Company

Tax Breaks

 Audio
“I’m Barack Obama and I approved this message.”

Economics … by John McCain.   

Support George Bush 95 percent of the time.  

Keep spending ten billion dollars a month for the war in Iraq …

While the Iraqis sell oil for record prices.   

Giving Iraq a $79 billion oil surplus …

And hurting our economy.

Barack Obama’s plan:

End the war responsibly.

Better schools. 

No more tax breaks for oil companies.

Barack Obama … the Middle Class first.

Obama Campaign Features Washington’s Biggest Celebrity in New Ad: “Embrace”

Obama Campaign Features Washington’s Biggest Celebrity in New Ad: “Embrace”

CHICAGO, IL – The Obama campaign today released a new 30-second television spot highlighting the record of the biggest celebrity in Washington, John McCain.  The ad entitled “Embrace” addresses the numerous ways in which the special interests in Washington have embraced John McCain and how McCain has hugged right back, employing lobbyists in top positions and giving tax breaks to oil and drug companies, instead of working to ease the burden on middle-class families.

The ad will begin running on national cable on Tuesday.

Script: “Embrace” – TV - :30 sec

Visual
 Audio

Footage of John McCain as talk-show guests

Audio from SNL
 ANNCR:  For decades, he’s been Washington’s biggest celebrity.  John McCain

Footage of John McCain and George Bush hugging.
 And as Washington embraced him, John McCain hugged right back.

Footage of McCain with lobbyists

CG: McCain’s Low Road Campaign
 The lobbyists – running his low road campaign.

Footage of McCain speaking

CG: Billions for oil and drug companies

CG: Nothing for you
 The money – billions in tax breaks for oil and drug companies, but almost nothing for families like yours.  

Footage of McCain with aides, Bush, and on SNL

Audio from SNL
 Lurching to the right, then the left, the old Washington dance, whatever it takes. John McCain

Footage of McCain with Bush

CG: John McCain - Same old Washington games.
 A Washington celebrity playing the same old Washington games.

Approved by Barack Obama.  Paid for by Obama for President.
 BARACK:  I’m Barack Obama and I approved this message.

Obama Campaign Releases TV Ad To Run During Olympics On Obama's New Energy For America Plan

Obama Campaign Releases TV Ad to Run During Olympics on Obama's New Energy for America Plan
30-Second Spot Highlights Senator Obama's Energy Plan and a New Vision for Our Economy

Chicago, IL –Today the Obama Campaign unveiled a new ad that will run during the Olympics. The ad discusses Obama's plan to invest in a green-energy economy focused on harvesting wind and solar power and building the next generation of fuel efficient cars. Obama's plan provides immediate relief, invests in a clean energy future, and brings us closer to energy independence.

Hands will air on national cable and broadcast in all 50 states beginning Saturday.

Visual
 Audio

Footage of hands laying out construction plans
 ANNCR: The hands that

Footage of welder with mask and gloves on
 built this nation

Footage of Hands typing
 can build a new economy. 

Footage of hands holding potatoes freshly picked from ground
 The hands that harvest crops

Footage of woman looking into camera, with windmill in background
 can also harvest the wind. 

Footage of construction worker nailing a roof onto house in construction
  The hands that install roofs,

Footage of man installing solar panel
 can also install solar panels. 

Footage of modern-day assembly line and workers
  The hands that build today's cars,
 
Footage of modern looking car on display
 can build the next generation of fuel-efficient vehicles. 

Close-up of Obama headshot
 Barack Obama. 

Obama shaking hands with man

SUPER: A New Vision for Our Economy
 A new vision for our economy.

Footage of windmill farm

SUPER: Fast-Track Alternative Fuels
 Fast-track alternative fuels. 

Footage of warehouse workers assembling around table then fade into footage of scientists and footage of woman on home-computer

SUPER: Create 5 Million American Jobs
 Create 5 million jobs developing home-grown energy technologies. 

Footage of Obama with factory worker
 Because America's future…

Footage of Obama reaching across table to shake hands with workers
 is in our hands.

Footage of Obama

CG: Read the Whole Plan – NewEnergyforAmerica.com

SUPER: Barack Obama. President.

Approved by Barack Obama.  Paid for by Obama for America.
 I'm Barack Obama and I approve this message.

John McCain 2008 Launches New TV Ad: "Painful"

JOHN MCCAIN 2008 LAUNCHES NEW TV AD: "PAINFUL"

ARLINGTON, VA -- U.S. Senator John McCain's presidential campaign today released its latest television ad, entitled "Painful." The ad highlights Barack Obama's record of voting to raise taxes on middle class families and his proposals for painful tax increases that will only further hurt those already struggling with higher gas prices, higher food prices and the threat of home foreclosure. The last thing we need to do is raise taxes that force families to make even tougher choices with less money in their pockets. The ad will air in key states.

Script For "Painful" (TV :30)

ANNCR: Life in the spotlight must be grand, but for the rest of us times are tough.

Obama voted to raise taxes on people making just $42,000.

He promises more taxes on small business, seniors, your life savings, your family.

Painful taxes, hard choices for your budget. Not ready to lead. That's the real Obama.

JOHN MCCAIN: I'm John McCain and I approved this message.

John McCain 2008 Launches New TV Ad: "Family"

JOHN MCCAIN 2008 LAUNCHES NEW TV AD: "FAMILY"

ARLINGTON, VA -- U.S. Senator John McCain's presidential campaign today released its latest television ad, entitled "Family." The ad highlights Barack Obama's support for higher taxes and increased government spending that will only put more burdens on America's small businesses and cost jobs. While Barack Obama is the biggest celebrity in the world, that doesn't do much to help American families who are hurting from higher gas prices and the threat of home foreclosure. John McCain has proposed an "all of the above" energy plan -- the Lexington Project -- to produce more energy here in America, invest in renewable energy, create jobs and achieve energy independence. The ad will air in key states.

Script For "FAMILY" (TV :30)

ANNCR: Is the biggest celebrity in the world ready to help your family?

The real Obama promises higher taxes, more government spending. So, fewer jobs.

Renewable energy to transform our economy, create jobs and energy independence, that's John McCain.

JOHN MCCAIN: I'm John McCain and I approved this message.

John McCain 2008 Launches New TV Ad: "Broken"

JOHN MCCAIN 2008 LAUNCHES NEW TV AD: "BROKEN"

ARLINGTON, VA -- U.S. Senator John McCain's presidential campaign today released its latest television ad, entitled "Broken." The ad highlights John McCain's record of taking on the special interests in Washington. The ad will air in key states.

Script For "Broken" (TV :60)

ANNCR: Washington's broken. John McCain knows it. We're worse off than we were four years ago.

Only McCain has taken on big tobacco, drug companies, fought corruption in both parties. He'll reform Wall Street, battle Big Oil, make America prosper again.

He's the original maverick.

One is ready to lead -- McCain.

JOHN MCCAIN: I'm John McCain and I approved this message.

Obama Campaign Releases TV Ad On Obama’s New Energy For America Plan

Obama Campaign Releases TV Ad on Obama’s New Energy for America Plan

30-Second Spot Highlights Senator Obama’s Plan to Offset the Costs of Rising Energy and Addresses Oil Industry Contributions to John McCain’s Campaign. 

CHICAGO – As Barack Obama announces his New Energy for America Plan today,  the Obama campaign unveiled a new ad, one that illustrates the clear choice in this election between an approach that keeps us sending billions to oil companies and foreign governments and one that gives middle class families a $1,000 rebate funded by a windfall profits tax on the oil companies. Pocket highlights that for far too long, we’ve had an energy policy that has worked for the oil companies. Barack Obama believes it’s time we had an energy policy that works for the American people.

Today Senator Obama is outlining his New Energy for America plan in a speech in Lansing, Michigan. Obama's plan will provide an immediate energy rebate to Americans struggling with high gas prices, create five million new green jobs, and eliminate our need for Middle Eastern oil in 10 years.

Anncr VO:  Every time you fill your tank, the oil companies fill their pockets.  

Now Big Oil’s filling John McCain’s campaign with 2 million dollars in contributions.

Because instead of taxing their windfall profits to help drivers, McCain wants to give them another 4 billion in tax breaks.  

After one president in the pocket of big oil… We can’t afford another.

Barack Obama…  A windfall profits tax on big oil to give families a thousand dollar rebate.

A president who’ll stand up for you. 

Barack VO:  I’m Barack Obama and I approve this message.

John McCain 2008 Launches New TV Ad: "Celeb"

JOHN MCCAIN 2008 LAUNCHES NEW TV AD: "CELEB"

ARLINGTON, VA -- U.S. Senator John McCain's presidential campaign today released its latest television ad entitled "Celeb." The ad highlights Barack Obama's opposition to offshore drilling and proposals to raise taxes on energy sources that produce much of this nation's electricity. While Barack Obama is the biggest celebrity in the world -- attracting 200,000 fans in Berlin -- that doesn't do much to help American families who need relief from high gas prices today or answer the question of whether he's ready to lead. The ad will air on national cable and in key states.

Script For "Celeb" (TV :30)

ANNCR: He's the biggest celebrity in the world.

But, is he ready to lead?

With gas prices soaring, Barack Obama says no to offshore drilling.

And, says he'll raise taxes on electricity.

Higher taxes, more foreign oil, that's the real Obama.

JOHN MCCAIN: I'm John McCain and I approved this message.