MINNEAPOLIS SAINT PAUL 2008 HOST COMMITTEE UNVEILS RED CARPET WELCOME CAMPAIGN IN PREPARATION FOR THE 2008 REPUBLICAN NATIONAL CONVENTION
MORE THAN 600 BANNERS TO BE HUNG IN MINNEAPOLIS, SAINT PAUL AND THE AIRPORT BEGINNING FRIDAY
MINNEAPOLIS SAINT PAUL, MINN. (August 21, 2008) – To welcome the 45,000 visitors to the 2008 Republican National Convention, the Minneapolis Saint Paul 2008 Host Committee will unveil its Red Carpet Welcome Campaign.
The campaign will include more than 600 banners featuring welcome messages on street poles throughout Minneapolis and Saint Paul. In addition, welcome banners will be hung in the MSP International Airport and floor decals will be placed in the Lindbergh baggage claim area. Thousands of volunteers, hotel and restaurant staff, convention staff and local retail and business owners will also wear red carpet welcome buttons throughout convention week.
Local agency Broadhead + Co developed the creative for the Red Carpet Welcome Campaign pro bono and 3M is producing all of the signage.
