Obama Announces New Campaign Ad Featuring Footage from Widely Praised JJ Speech
DES MOINES – The Obama for America campaign today released a new campaign ad titled “Moment,” which features footage from Obama’s widely-praised Jefferson-Jackson dinner speech.
In the ad, Obama talks about his desire to move past the old “textbook” campaign that pits “red” vs. “blue” America.
The Washington Post called Obama’s speech the “oratorical winner”. The Des Moines Register’s David Yepsen called the speech “moving” and “excellent” and said it could be a “turning point” in the campaign.
Below please find the script of the ad:
VISUAL:
Grayscale intro card fading in
BARACK V/O:
I’m Barack Obama and I approve this message.
VISUAL:
Barack standing at JJ Dinner
BARACK AT JJ SYNC:
We are in a defining moment in our history.
VISUAL:
Audience members from the JJ Dinner
BARACK V/O:
Our nation is at war. The planet is in peril.
VISUAL:
Barack standing at JJ Dinner
BARACK AT JJ SYNC:
The dream that so many generations fought for…
VISUAL:
Audience-perspective shot, close-up of elderly lady
BARACK V/O:
Feels as if it’s slowly slipping away.
VISUAL:
Barack standing at JJ Dinner
BARACK AT JJ SYNC:
And that is why, the same old Washington textbook campaigns….
VISUAL:
Black Screen
SUPER:
“For Obama, it’s not politics as usual.”
Cedar Rapids Gazette 10/27/07
BARACK V/O:
Just won’t do.
VISUAL:
Black Screen
SUPER:
“Scrupulous honesty.”
Joe Klein, Time Magazine, 11/12/07
BARACK V/O:
That’s why, telling the American people what we think they want to hear…
VISUAL:
Black Screen
SUPER:
“Vision” to lead the nation
Concord Monitor, 10/11/07
BARACK V/O:
Instead of telling the American people what they need to hear, just won’t do.
VISUAL:
Barack standing at JJ Dinner
BARACK AT JJ SYNC:
America, our moment is now.
VISUAL:
Audience-perspective shot
BARACK V/O:
I don’t wanna spend…
VISUAL:
Barack standing at JJ Dinner
BARACK AT JJ SYNC:
The next year or the next four years…
VISUAL:
Black Screen
SUPER:
“Across the Divide.”
Newsweek, 7/16/07
BARACK V/O:
Re-fighting the same fights that we had, in the 1990’s.
VISUAL:
Barack standing at JJ Dinner
BARACK AT JJ SYNC:
I don’t wanna pit red America, against blue America, I wanna be the President…
VISUAL:
Obama Logo fades in, dark blue background
SUPER:
Iowa.BarackObama.com
Approved by Barack Obama. Paid for by Obama for President.
BARACK V/O:
Of the UNITED States of America
