Political television advertising to reach $3 billion
By Mark Preston
CNN Washington Bureau
WASHINGTON (CNN) -- "A wide-open presidential race and a willingness by candidates, interest groups, unions and corporations to buy TV time will lead to historic spending for political and issue-advocacy advertising in the 2008 election cycle, an analysis shows."
"With 17 Democratic and Republican candidates running for president, CMAG predicts that more than $800 million will be spent on TV ads in the battle for the White House."
Story Highlights
Amount almost double what was spent in 2004 election cycle
Lower TV production costs help more candidates advertise
Mitt Romney leads presidential candidates in TV spending
Advertisers face challenge of cutting through clutter of ads, analyst says
