Obama Campaign Launches Comprehensive Text Messaging Initiative to Expand Grassroots Network and Organize Supporters Supporters Can Text “Go” to OBAMA (62262) to Sign Up for Text Messaging
Chicago, IL-The Obama campaign announced the launch of a new text messaging service today that will be used as a key tool to organize for events, build on the grassroots volunteer network and add to the growing base of support for Barack Obama’s campaign to change this country.
“This campaign is about the people across the country who are taking organizing into their own hands and text messaging is a key tool that will help us reach out to people who rely on their mobile phone service for information,” said Joe Rospars, new media director for the Obama campaign. “This is a service we hope to use to continue to communicate with our growing base of supporters who are excited about playing an active role in our efforts to change this country.”
How will Obama Text Messaging Program Work?
With millions of Americans relying on cell phones, this new service will enable the campaign to not only communicate news about events and campaign developments, but it will also allow users to request information from the campaign. The campaign will use text to inform supporters about important public appearance and ask for opinions and advice.
How can Obama supporters join?
Anyone who texts “GO” to OBAMA (62262) will receive a free bumper sticker between now and June 30th. There is a low threshold to join and the Obama campaign will not charge anyone for text messaging. Participants will just pay their standard text messaging rates to their own providers. Information about the program will also be available at www.barackobama.com/mobile.
What are some of the interesting tools the campaign is providing to users?
The campaign will utilize creative free ringtones and wallpapers to highlight Barack Obama’s positions and key statements on the war in Iraq, healthcare, up to date speeches and developments on the campaign trail.
Supporters who produced the first ringtones include musicians from different genres including hip hop, rock and techno.
