Richardson Airs "Job Interview" TV Ads
Unique Ad Series Makes Light of Conventional Wisdom About Governor's Candidacy
SANTA FE, NM - Today, Governor Bill Richardson's Presidential campaign released the first two in a series of "Job Interview" TV ads that make light of the political establishment's view of the Governor's campaign for President.
"We wanted to do something original in a Presidential campaign - and that was to use humor to communicate Governor Richardson's vast record of achievement in public service, foreign affairs and as Governor of New Mexico," said campaign manager Dave Contarino.
The ads, which begin airing tomorrow in Iowa, feature the Governor in a generic job interview setting with a skeptical interviewer who remains unconvinced of the Governor's readiness to be President. "By highlighting Governor Richardson's sense of humor about his status in the race," said Contarino, "we're also giving voters a window into the Governor's personality and his willingness to poke a little fun at himself and the process of running for President."
The first commercial, entitled "Job Interview," summarizes Governor Richardson's long record in public office - from his 14 years in Congress to his service as U.N. Ambassador and Secretary of Energy to the many foreign dictators he's successfully negotiated with over the years. The second commercial, "Tell Me," continues the series by touching on a number of the Governor's achievements as Governor of New Mexico, including his record of helping create jobs, balancing budgets and investing in education.
"Governor Richardson is truly unique in this race, both in terms of his extensive record of accomplishment and his personality. He's not a typical candidate for President and these are not typical ads," said Contarino. "One of the secrets of Governor Richardson's success at governing, negotiation, and foreign affairs is his ability to connect with people. His years of diplomatic experience have taught Governor Richardson that sometimes the best way to reach out is to put others at ease with humor and self-deprecation. These are serious times, but sometimes those are the most important times to be able to prompt a smile and start anew."
The commercials will begin running Thursday, May 10th on broadcast affiliates and cable systems in Iowa, and were produced by Steve Murphy and Mark Putnam of Murphy Putnam Media in Alexandria, Virginia.
“JOB INTERVIEW” RICHARDSON FOR PRESIDENT COMMERICAL TEXT
Mmmm hmmm. Hmmmm …
Ok, 14 years in Congress.
U.N. Ambassador.
Secretary of Energy.
Governor of New Mexico.
Negotiated with dictators in Iraq, North Korea, Cuba, Zaire, Nigeria, Yugoslavia, Kenya … got a ceasefire in Darfur …
nominated for the Nobel Peace Prize four times …
So … What makes you think you can be president?
“I’m Bill Richardson and I approved this message.”
“TELL ME” RICHARDSON FOR PRESIDENT COMMERCIAL TEXT
Interviewer: Tell me what you did as Governor of New Mexico.
Governor: Well, I used tax cuts to help create …
Job Interviewer: Over 80,000 jobs … yeah, saw that.
Governor: A lot of those jobs …
Job Interviewer: Are in high tech, helps the middle class.
Governor: Up to sixth in the nation for job growth …
Job Interviewer: Balanced five budgets,
Governor: New Mexico was 46th in teacher pay. Now we’re 29th.
Interviewer: But for what we’re looking for … you might be a little over-qualified.
“I’m Bill Richardson and I approved this message.”
