Clinton Campaign Song Competition Draws Huge Online Response
More than 60,000 Votes Cast, 285,000 Watch Video
Hillary Clinton’s challenge to supporters to pick her campaign theme song has generated a tremendous response online, with more than 60,000 casting votes in little more than 24 hours since the competition launched.
Clinton posted a video on YouTube’s “You Choose ’08 Spotlight” on Wednesday afternoon, poking fun at her singing abilities and urging voters to visit her website and select a theme song or suggest their favorite. More than 285,000 people have watched the video, as the blogs and network television have drawn attention to Clinton’s innovative web campaign.
“Our song competition has generated an incredible amount of energy and excitement online,” said Clinton Campaign Internet Director Peter Daou. “By utilizing the Web in unique ways, we can continue our conversation with voters and reach thousands of Americans every day.”
Clinton’s website had already drawn thousands of visitors this week, after launching a text messaging effort to personally engage voters on their cell phones, and posting a video from President Clinton discussing why Hillary would make the best President.
On Monday, Hillary called on her supporters to text “JOIN” to 77007 to sign up for her text messaging effort that will provide people with campaign updates and photos.
And a video posted by President Clinton was one of the top-rated videos on YouTube this week, with more than 500,000 views on YouTube and Hillary’s website and regular play on cable TV.
As she kicked off her campaign, Hillary vowed to hold a conversation with voters online, announcing her candidacy in a web video and holding live web chats with voters across the country. Since then, she’s continued the conversation, posting regular HillCast web videos on her policy proposals and participating in an online townhall with MoveOn.org.
