John Friedman's Article in Marketwatch concerning John McCain's '08 media strategy includes this quote about previous campaigns.
"McCain is realistic about the topsy-turvy nature of presidential politics, too much so to make any hard and fast predictions. Yes, he conceded, New York Sen. Hillary Clinton was indeed the "odds-on favorite" to seize the Democratic nomination in 2008. "But we all remember Ed Muskie and George Romney," he added, referring to two candidates who were heavily favored to lock up nominations from their parties in 1972 and 1968, respectively, but fell short in the end"
