Steve Forbes Presidential Announcement at the National Press Club on September 22, 1995.
"It's no secret. I am here today to announce that I am running for President of the United States.
This is, to say the least, an unusual candidacy, and I expect there are a few skeptics in the room.
But, I am throwing my hat into the ring today in full confidence that this campaign for President can and will succeed.
I am running because I believe the American people share the same desire for an end of politics as usual. I believe that they share the same vision of an unshackled future-- a future that embraces all the wonderful opportunities in the new economy.
I think a lot of people would agree, there is an empty feeling in this campaign so far. One reason is that none of the other candidates is raising high the banner of economic expansion and opportunity -- like John F. Kennedy did with his promise to "get this country moving again," and like Ronald Reagan did when he cut taxes and regulation and ushered in the longest peacetime expansion in American history.
We must re-discover and revitalize the American experiment, the essence of which is giving individuals the opportunity to discover and develop their God-given talents. In America, extraordinary deeds are done when seemingly ordinary people are allowed and encouraged to take responsibility for themselves, for their families and for their communities.
If the American experiment is renewed and re-energized, we will astound ourselves and the world with our opportunities and our achievements. The people of the world will ask themselves and their governments, "If America can do it, why can't we?" By following our example and our principles, they will.
And I'll leave you with a final thought. Fifteen years ago, in 1980, the candidacy of a man named Ronald Reagan was considered right here, at this great Press Club. And his prospects seemed so bad that when you listed candidates and their support, he got an asterisk. That's pretty much where I'm starting. But, like Reagan, that's not where I intend to finish.
I thank you all very much."

