The Future of Politics in an iPod
"It wasn't long ago that we told you of how the Democrats and Republicans were preparing a new way to reach voters in 2008 through their mobile technology and iPods. Well, now we know why. Republican pollster David Winston tells us that new research found that 40 percent of 2006 voters ages 18 to 34 own iPods. And many don't make time to watch lots of tv, choosing instead to TiVo their faves or record podcasts."
Matt Slutsky, who worked on the John Kerry Campaign during the Iowa and Minnesota Caucuses and in the Kerry-Edwards Washington, DC Office during the 2004 General Election, talks about his use of the iPod in this Los Angeles Times article.
Link: Politicos embrace podcasting - Los Angeles Times.
Politicos embrace podcasting By Cynthia H. Cho, Times Staff Writer WASHINGTON ? Like many 24-year-olds, Matthew Slutsky keeps his iPod close at hand. He listens to it going to work, doing errands, walking down the street ? whenever he is "on the go," he says. But some of the most listened-to names in Slutsky's iPod are not today's hottest bands; they're politicians and political pundits. Every morning, he downloads the latest "AfterNote," a politics newscast from ABC, and listens to it on his way to his job at a political consulting firm.
