DODD FOR PRESIDENT RELAUNCHES WEBSITE, ANNOUNCES INNOVATIVE INTERNET STRATEGY
Senator Chris Dodd's Presidential campaign rolled out a new and improved website this morning and plans to continue its innovative internet strategy in the months to come.
The total revision of the site includes a clean look, easy navigation and digestible information about Senator Dodd and his plans for America.
"The Dodd for President campaign will continue to be on the cutting edge in its use of internet technology and outreach," said Dodd internet strategist Tim Tagaris. "Like his Kitchen Table Campaign, Chris Dodd's website reflects his belief in the importance of a direct conversation between voters and the campaign."
The Dodd campaign also announced the hiring of Matt Browner-Hamlin to serve as the campaign's chief blogger. Browner-Hamlin, an experienced blogger whose work has been posted at The Huffington Post, My Left Nutmeg and The Right's Field, will travel with Senator Dodd to offer updates from the field.
"Bringing an experienced blogger like Matt aboard gives us the exciting opportunity to provide Democratic primary voters with the kind of window into a campaign that hasn't been seen before in Presidential politics," said Tagaris. "With Matt's help, the campaign will be able to successfully reach out to the blogosphere and the netroots and engage them in Senator Dodd's bold and exciting run for the White House."
Dodd's campaign has already provided a window to the public, including near real-time behind-the-scenes video during the candidate's appearance on The Daily Show with Jon Stewart and a live two-way conversation between viewers and the campaign's policy staff during the first Presidential Primary Debate using technology that, at the time, was barely a month old. The new site will build off those successes, incorporating technology previously unexplored by Presidential campaigns, including:
- Twitter, a real-time blogging tool that will enable live updates from the field, delivering real-time updates to anyone interested in the campaign via the website, SMS and instant messanger technology.
- Ustream, a real-time streaming video and audio site that will allow anyone to join Senator Dodd on the campaign trail from the primary states.
- Social networking platforms, continuing to engage users of MySpace, Facebook and other sites as a means of internet outreach.
"The Dodd campaign is innovating online politics," said Tagaris. "Instead of rehashing the same software and strategies from last cycle, we're inventing new ways to make the campaign available to anyone and to connect with everyone."
Blog post.
"I wanted to tell you about what I'll be doing for the Dodd campaign. As you can tell, we've just launched a redesigned version of ChrisDodd.com. I've joined the campaign to help add content to the site so that Senator Dodd's supporters will know what he and his campaign staff are doing as it's happening. I'll be traveling with Senator Dodd on his campaign trips. My blog posts will aim to give readers a window into the Dodd campaign - what we're doing, where we're going, and what Senator Dodd is talking about.
But my job will go far beyond writing about the campaign. As I travel with Senator Dodd around America, I'll be posting videos from the trail. Lots of video. We're going to be doing exciting things with live streaming web video that will provide viewers an insiders look into what Senator Dodd is doing. This campaign is going to be transparent in real time because we believe that the more people get to know Senator Dodd, the more they will like him.
I'm also going to be posting Twitter updates that are fed directly into the front page of ChrisDodd.com."
