2004 Presidential Campaign Blog

"Prepared" New Wesley Clark 2004 TV Ad

Voice: Everything has changed.  Americans want a president who is prepared to deal with threats to our security--those we know and those we don't.
Who has the experience to protect us? It's an important question.
Wes Clark has dedicated his life to defending our security, our principles.  He's led armies, forged coalitions, and helped negotiate a peace.
At a time like this, don't we need a president like that?

Clark: I'm Wes Clark and I approve this message.

"Believe" New Wesley Clark 2004 TV Ad

Voice: Special interest deals.  Promises unkept.  Do we really need another Washington politician?
Wes Clark's different.  He put his career on the line to fight for what he believed in and looked out for those he led, not himself.
He's got humble roots.  Wes Clark will never forget where he's from or who he's for. 
It's leadership.
A politician won't change the way Washington works.  Wes Clark will.

Clark: I'm Wes Clark and I approve this message.

"Future" New Wesley Clark 2004 TV Ad

Clark Campaign: Third Clark Ad Begins Airing Tomorrow in Wisconsin
1/28/2004

'Future' will focus on Wes Clark's plan for Families First tax reform

MILWAUKEE--Wes Clark's Families First tax reform plan is the subject of a new television ad that begins airing in Wisconsin tomorrow.

"Future" becomes the third Wes Clark ad to air in Wisconsin. The Clark campaign has had the Wisconsin airwaves to itself since Jan. 6, when it began running its first ad, "Responsibility."

"Future" will air in the Milwaukee, Madison, Green Bay, Wausau-Rhinelander, and Eau Claire-La Crosse media markets.

The Clark campaign has been aggressive in its approach to Wisconsin, which holds one of the country's most important presidential primaries Feb. 17. Clark's Wisconsin organization is second to none and Clark has the broadest Wisconsin endorsment list of any candidate.

Yesterday, Clark won the tightly contested non-New Englander primary in New Hampshire--a strong finish for the first-time candidate who had far less time to campaign in the state than the other Democrats in the race. Clark is positioned to do well in the southern and western Feb. 3 primary states, which will give him a strong bounce as he heads to Wisconsin.

The script for "Future" follows:

Voice
Visuals

Families are struggling.
In to the camera spot Clark moves towards the camera as he speaks.  Wes Clark’s name appears at the bottom of the screen. 

Every night Moms and Dads worry about their children and how they’re make it.
Wes Clark

Everyone talks about families, but what’s Washington done?
Clark’s name dissolves back to Clark speaking.
On “but what,” dissolve to simple logo with website address:

Democrat For President
A Higher Standard of Leadership
www.clark04.com

My Tax Reform Plan will make millionaires pay their fair share.  And it will put $1,500 dollars back into the pockets of a typical American family.
On “millionaires,” dissolve back to Clark speaking

That’s real.
I’m Wes Clark and I approve this message.
Because it’s time we had a President who worried less about his future and more about yours.
On “because it’s,” slow dissolve to disclaimer at the bottom of screen and Clark speaking his last line.

"Standard" New Wesley Clark 2004 TV Ad

Ad Script:

President George W. Bush, State of the Union Address, 2002: 
Bush: "Our budget will run a deficit that will be small and short term"

Visual: The deficit has soared to a record $374 billion.

President George W. Bush, State of the Union Address, 2003:
Bush: "We must have an economy that grows fast enough to employ every man and  woman who seeks a job."

Visual: America has lost 3 million private sector jobs.

President George W. Bush, State of the Union Address, 2003: 
Bush: "Our fourth goal is to apply the compassion of America to the deepest  problems of America."

Visual: 4 million more Americans are without health insurance.

Visual: It's time for a higher standard of leadership

Visual: "Wes Clark - Democrat for President"

Wes Clark with children.

Clark: I'm Wes Clark.  And I approve this message.

"Renewal" New Wesley Clark 2004 TV Ad

"Respect" New Wesley Clark 2004 TV Ad

Ad Script:

Clark: Education made all the difference in my life. 
It gave me hope and confidence and opened the doors of opportunity.
As a leader in the Army I fought time and again for better schools for the children of the men and women in the service.
I'm Wes Clark and I approve this message, and as president I'll work for all our children, but unlike George Bush I'll make sure our teachers and kids get what they need to make our schools work - because our children are the future.

"Secretary" New Wesley Clark 2004 TV Ad

Ad Script:

Voice:  The boy was nearly four when his father died.  His mother gathered him up, returned home to Arkansas.  She found a job as a secretary in a bank.  It didn't pay much, but that job kept their heads above water and held them together. 
So is it any wonder that Wes Clark's proposals and plans for jobs and our economy are bold and real.  Wes Clark will never forget, what one job can mean to a family's life and young child's hopes. 

Clark: I'm Wes Clark and I approve this message.

"Responsibility" New Wesley Clark 2004 TV Ad

Clark Campaign: Presidential Primary Season Begins in Wisconsin
January 4, 2004

Wes Clark begins airing TV ads in the state Tuesday
as supporters intensify grassroots efforts

MILWAUKEE—In an aggressive move to earn the support of Wisconsin voters, presidential candidate Wes Clark will begin airing television ads in the state on Tuesday. The decision to air ads comes at the same time hundreds of active Clark supporters are ramping up their grassroots efforts.

Clark’s ad, “Responsibility,” will air in the Milwaukee, Madison, Green Bay, La Crosse-Eau Claire, and Wassau-Rhinelander media markets. Clark is the first presidential candidate who will run ads continuously through the state’s Feb. 17 primary.

Clark supporters are already active across the state, and they plan to begin an intense voter identification and persuasion effort through the campaign’s three Wisconsin field offices on Tuesday.

The Clark campaign is enjoying increasing momentum nationwide, and the intensification of its efforts in Wisconsin comes in the wake of an extraordinarily successful fundraising quarter in which Wes Clark raised well over $10 million and also qualified for $3.7 million in federal matching funds.

“The holidays are over and people in Wisconsin are starting to focus on the presidential race.” said Clark ’04 Wisconsin Press Secretary Nick Berning. “Voters are looking for a leader, not a conventional politician—they’re looking for Wes Clark. We’re stepping it up in Wisconsin to make sure they find him.”

Clark will next be in Wisconsin for a forum with Governor Jim Doyle in Racine on January 13.

Clark’s television ad can be viewed at www.clark04.com

Script of "Responsibility" (TV)

(On screen: Photos of U.S. soldiers in combat)

ANNOUNCER [v/o]: The first bullet shattered his hand. The second and third hit his shoulder and leg. As he hit the jungle floor, he rallied the troops and directed the fire fight. He remained with his unit until the battle was over.

(On screen: Awarded the Silver Star)

Now, when we need a leader to clean up the mess in Iraq, he's the one who has done it. In the Balkans, he helped negotiate a peace between bitter enemies...

(On screen: responsibility)

... and led a multinational force that stopped a campaign of terror, liberated a people and brought peace without the loss of a single American soldier. He speaks four languages, but his actions speak more eloquently than words. He can get our country moving on jobs and health care. A quiet, real American courage. And a man who cares first about the people he leads.

Wes Clark's life is simply an American story, but he will make an extraordinary American president.

(On screen: Wes Clark for President; Democrat; www.clark04.com; Approved By Wesley Clark; Paid For By Clark For President, Inc.)

WESLEY CLARK [v/o]: I'm Wes Clark, and I approve this message.

"Major" New Wesley Clark 2004 TV Ad

"What If" New Wesley Clark 2004 TV Ad

Clark Campaign Releases "What If" Ad

Manchester, NH - The Clark campaign released a new thirty-second ad today, the first in a series the campaign will be running in the coming weeks telling the story of the leadership General Clark has shown throughout his life and how those experiences directly relate to the challenges our country faces today. This new ad, titled What If, focuses on his leadership in the military, his role in forging the Bosnian peace accords and commanding the war in Kosovo and how this directly relates to making America secure at home today.
It includes a number of images from his life and career, including one of President Clinton awarding him the Presidential Medal of Freedom for his leadership in Kosovo.
The ad began running today in New Hampshire and is slated to run in several other states in the coming weeks.

Ad script:

Text: What if we could have a President?
Voice: What if we could have a president who in his lifetime has seen ordinary people do extraordinary things? Because he believed in them. Who was decorated for valor and service to our country. Who helped negotiate a peace.
Text: Helped negotiate the Bosnia Peace Accords
Voice: And has dedicated his life to protecting our country. Because like you he believes America is ready to do great things. A new American leader.
Clark: I'm Wes Clark and I approve this message.