2004 Presidential Campaign Blog

"President" New Joe Lieberman 2004 TV Ad

"Clear" New Joe Lieberman 2004 TV Ad

"More and More" New Joe Lieberman 2004 TV Ad

January 26, 2004       

LIEBERMAN AIRS FINAL NH AD: YOU CAN MAKE THE DIFFERENCE

Ad highlights experience, independence, integrity

MANCHESTER, N.H. -- Joe Lieberman's campaign today unveiled its final New Hampshire television ad, which highlights Lieberman's experience, independence and integrity -- and his growing support from across the Granite State, including from 1,000 independent voters who endorsed him this weekend and the four state newspapers that have backed his candidacy.

More and more people are choosing Joe Lieberman, the ad says.  Maybe it was the debate, where he showed his experience and convictions.  Maybe they've heard that George Bush says he fears Joe Lieberman the most.  Maybe it's just time to get serious about the job of President.

The ad, entitled More and More, refers to Lieberman's endorsements by the Manchester Union Leader, Foster's Daily Democrat, Laconia Citizen, and Lawrence Eagle Tribune.  It also references a report in The Australian and the Washington Post in which Bush privately told the Australian Prime Minister that Lieberman is the Democratic candidate he views as his most formidable opponent.

This is the moment, the ad says, making a final pitch to undecided voters.  You can make the difference.  Choose experience and independence.  Choose integrity.  Choose a President -- Joe Lieberman.

The ad can be seen online at joe2004.

SCRIPT

AD: More and More

:30

Airing on New Hampshire TV

Announcer:  1,000 independents just joined.  And four New Hampshire newspapers.  More and more people are choosing Joe Lieberman.  Maybe it was the debate, where he showed his experience and convictions.  Maybe they've heard that George Bush says he fears Joe Lieberman the most.  Maybe it's just time to get serious about the job of President.  This is the moment.  You can make the difference.  Choose experience and independence.  Choose integrity.  Choose a President -- Joe Lieberman.

Joe Lieberman: I'm Joe Lieberman and I approve this message. 

"Homeland" New Joe Lieberman 2004 TV Ad

January 23, 2004

LIEBERMAN UNVEILS NEW N.H. AD ON RECORD OF KEEPING AMERICA SAFE

MANCHESTER, NH -- Joe Lieberman's campaign unveiled a new New Hampshire ad today highlighting Lieberman's record of keeping America safe from tyranny, and his courage and consistency in fighting terrorism.

Only one candidate was clear we are safer with Saddam Hussein in prison, not in power,  the ad says.  Joe Lieberman -- a national leader in the fight against terrorism and tyranny.

The ad continues by detailing Lieberman's record:  Joe Lieberman forced George Bush to create the Department of Homeland Security.  He was warning about Al Qaeda long before George Bush knew who they were.

When you think about the dangers facing our country, think about Joe Lieberman's courage and conviction,  the ad concludes.   It just might make all the difference.

The ad can be viewed online at joe2004.  It will begin airing tonight

SCRIPT

AD: "Homeland

Airing on New Hampshire TV

:30

Watch: joe2004

Announcer:  Saddam Hussein.  Only one candidate was clear we are safer with Saddam Hussein in prison, not in power.  Joe Lieberman -- a national leader in the fight against terrorism and tyranny.  Joe Lieberman forced George Bush to create the Department of Homeland Security.  He was warning about Al Qaeda long before George Bush knew who they were.  When you think about the dangers facing our country, think about Joe Lieberman's courage and conviction.  It just might make all the difference.

Joe Lieberman: I'm Joe Lieberman and I approved this message.

"Great Country" New Joe Lieberman 2004 TV Ad

January 22, 2004         

Lieberman Launches New Ad in AZ, DE, OK, SC

ARLINGTON, VA -- Joe Lieberman's campaign unveiled a new ad describing his family's journey to America to live the American Dream and Lieberman's vow to make that dream a reality again for the millions of Americans who are struggling under George Bush's leadership.  The ad will begin airing this week in Arizona, Delaware, Oklahoma and South Carolina.

His grandparents came to this country full of the dream of America.  But they never dreamed this big, the ad says.  He was the first in his family to go to college. He joined the fight for civil rights. As Attorney General, Joe Lieberman stood up for women's rights.

The 30-second ad, entitled Great Country, is similar to a 60-second ad airing in New Hampshire entitled I Love America.  It touts Lieberman's plan to ease the squeeze on middle class families, including his proposals to cut taxes for 98 percent of taxpayers, make health care more affordable, and provide four weeks of paid family and medical leave. 

I'm going to bring the American Dream back alive, Lieberman says.  This is about the future of the greatest country in the world.

The ad can be viewed online at joe2004.

SCRIPT

AD: Great Country

:30

Watch at: joe2004

Announcer: His grandparents came to this country full of the dream of America.  But they never dreamed this big.

Lieberman: Is America a great country or what?

Announcer: He was the first in his family to go to college. He joined the fight for civil rights. As Attorney General, Joe Lieberman stood up for women's rights. 

Lieberman:  I'm going to bring the American Dream back alive.

Announcer: He's fighting to cut taxes for the middle class.  To make healthcare more affordable.  For paid family and medical leave. 

Lieberman: This is about the future of the greatest country in the world.  Im Joe Lieberman and I approve this message.

"I Love America" New Joe Lieberman 2004 TV Ad

Sunday, January 18, 2004

LIEBERMAN LAUNCHES NEW N.H. AD ON MAKING THE AMERICAN DREAM A REALITY

MANCHESTER, NH -- Joe Lieberman unveiled a new New Hampshire television ad today which describes his family's journey to America to live the American Dream, and Lieberman's vow to make that dream a reality again for New Hampshire residents and millions of Americans who are struggling under George Bush?s leadership.

His grandparents came to this country full of the dream of America.  But they never dreamed this big, the ad says.  He was the first in his family to go to college. As a young man he joined the fight for civil rights. As Attorney General, Joe Lieberman stood up for women's rights and prosecuted polluters.  He spent 30 years working to open the doors of opportunity for others.

The 60-second ad touts Lieberman's plan to ease the squeeze on middle class families, including his proposals to cut taxes for 98 percent of taxpayers, make health care more affordable, and provide four weeks of paid family and medical leave. 

I love America, but I hate the direction in which George Bush is taking us, Lieberman says in the ad.  I'm going to bring the American Dream back alive because this is about the future of the greatest country in the world.

The ad, entitled I Love America, can be viewed online at joe2004.

AD: I Love America

:60

John F. Kennedy: While this year it may be a Catholic, in other years it may some day be a Jew.

Lieberman: I am a candidate for President of the United States.

Announcer: His grandparents came to this country full of the dream of America.  But they never dreamed this big.

Lieberman: Is America a great country or what?

Announcer: He was the first in his family to go to college. As a young man he joined the fight for civil rights. As Attorney General, Joe Lieberman stood up for women's rights and prosecuted polluters.  He spent 30 years working to open the doors of opportunity for others.

Lieberman: I love America, but I hate the direction in which George Bush is taking us.

Announcer: He's fighting to cut taxes for 98 percent of all taxpayers. To make healthcare more affordable.  For paid family and medical leave.  Joe Lieberman has faith that we can make the promise of America real again for every American.

Lieberman: I'm going to bring the American Dream back alive because this is about the future of the greatest country in the world.  I'm Joe Lieberman and I approve this message.

"Bold" New Joe Lieberman 2004 TV Ad

Announcer:  It’s a bold idea -- to cut taxes for 98% of America’s taxpayers. 
That’s Joe Lieberman’s plan to help middle class families who’ve been abandoned by George Bush. 
A sweeping income tax cut of up to 10%.  Up to $2800 per family.  It’s fiscally sound and fair. Paid for by making big companies and the wealthiest pay more. Joe Lieberman understands that when you strengthen the middle class you strengthen America.

Joe Lieberman:  I’m Joe Lieberman and I approve this message.

"Only One" New Joe Lieberman 2004 TV Ad

Announcer:  He's the only one who's proposed a new cut in tax rates for the middle class, not tax increases.  The only one fighting for paid family and medical leave. He's the only one who's consistently taken a clear stand against terrorism and tyranny. Joe Lieberman's the only one with an economic plan more experts rate most effective in creating jobs. The integrity, the decency, the determination, to bring us together to fight for what's right. 

Joe Lieberman:  I'm Joe Lieberman and I approve this message.

"Love/Hate" New Joe Lieberman 2004 TV Ad

Joe Lieberman:  I love America, but I hate the direction in which George Bush is taking us.

Announcer: How do we defeat George Bush's extreme agenda?  It'll take more than extreme anger.

Joe Lieberman has spent 30 years rejecting the extremes of both parties.

Fighting against discrimination. 

Taking on corporate polluters. 

Helping protect children from trash culture. 

Standing strong against terrorism. 

Championing tax cuts for the middle class. 

Joe Lieberman -- the integrity to fight for what's right.

Joe Lieberman: I’m Joe Lieberman and I approve this message.

"Determined" New Joe Lieberman 2004 TV Ad

Wednesday, December 17, 2003    

Lieberman Unveils New N.H. Ad, Continuing Vow to Take Country Forward, Not Backward

Joe: "I am more determined than ever to fight for what's right."

ARLINGTON, VA -- Joe Lieberman's campaign unveiled a new New Hampshire television ad today, continuing Lieberman's promise to take the country forward, not backward -- a contrast to Howard Dean, who would reverse the gains made under Bill Clinton.

I know how to unite America again -- and take us forward, not backward, Lieberman says in the ad. I am more determined than ever to fight for what's right for you.

The ad touts Lieberman's solid progressive record, including his strong environmental, civil rights, and pro-choice advocacy.  It also draws distinctions between Lieberman and the rest of the field, on Lieberman's strength on defense and security, and his unique plan to cut taxes for 98 percent of Americans. 

Finally, the ad describes Lieberman as a man of rock solid integrity, which follows on the heels of a new Franklin Pierce College poll showing that integrity, not electability, is the most sought-after quality among New Hampshire voters. 

The ad builds on Lieberman's speech yesterday in Manchester, New Hampshire, in which he warned that in countless areas of domestic and foreign policy, Dean would take the Democratic party and the country backwards.  Lieberman's speech was his most comprehensive effort to date to highlight the serious differences between himself and Dean.

The ad, which includes footage from Lieberman's recent unedited televised town hall that aired last weekend on WMUR-TV, can be viewed at joe2004

Determined

:30

Lieberman: I am more determined than ever to fight for what's right for you.

Announcer: He's one of our strongest environmental leaders.

Announcer: A consistent champion of a woman's right to choose.

Announcer: A consistent opponent of discrimination.

Announcer: And even in the face of political pressure, Joe Lieberman has never wavered in his fight against terrorism.

Announcer: For cutting taxes.

Announcer: He's a man of rock solid integrity.

Lieberman: I know how to unite America again -- and take us forward, not backward.  I'm Joe Lieberman and I approve this message.