2004 Presidential Campaign Blog

"Wacky" New Bush-Cheney '04 TV Ad

Bush-Cheney ‘04 Launches New Ad

ARLINGTON, VA – Bush-Cheney ’04 today will hold a conference call to preview the release of its newest television ad, entitled “Wacky,” which will begin airing Wednesday throughout the country on cable and local affiliates. The ad highlights John Kerry’s career-long support for higher gas prices, including his support for a 50-cent per gallon gas tax.  Additionally, the campaign today launched the Kerry Gas Tax Calculator, so voters can find out how much the 50 cent gas tax, which Kerry has supported, would cost them at the pump.

The video of the new ad will be available at www.GeorgeWBush.com at 7:00 a.m. EST

Script for “Wacky”

President Bush:

I’m George W. Bush and I approve this message.

VO:

Some people have wacky ideas. Like taxing gasoline more so people drive less. That’s John Kerry.

Graphic:

That’s John Kerry

VO:

He supported a 50 cent a gallon gas tax. If Kerry’s tax increase were law, the average family would pay $657 more a year.

Graphic:

Kerry’s Plan:  Pay $657 More a Year For Gas.

VO:

Raising taxes is a habit of Kerry’s.  He supported higher gasoline taxes 11 times.   

Graphic:

John Kerry:  Supported Higher Gas Taxes 11 Times.

VO:

Maybe John Kerry just doesn’t understand what his ideas mean to the rest of us.

Graphic:

John Kerry:  Wrong on Taxes.

"21st Century" “Differences” New Bush-Cheney '04 TV Ads

Bush-Cheney ‘04 Launches New Ads

ARLINGTON, VA – Today, Bush-Cheney ’04 released the campaign’s newest set of television ads, entitled “21st Century” and “Differences.” The ads highlight President Bush’s leadership in a changing economy, and John Kerry’s support for higher taxes and his plan to raise taxes by $900 billion in his first 100 days. The ad, “Differences,” will air in both English and Spanish.

Script for “21st Century”

President Bush:
We are in changing times and the economy is changing.
We need new small business owners.
And that’s why the policies I’ve put forth help small businesses.
We’ve got tax cuts in place that’ll help the economy grow.
But we’ve also got plans to help people get the skills necessary to fill the new jobs of the 21st century.
I’m optimistic about America because I believe in the people of America.
I’m George W. Bush and I approve of this message.

Script for “Differences”

President Bush:

I’m George W. Bush and I approve this message.

VO:
John Kerry’s economic record: Troubling….. Kerry voted to increase taxes on Social Security benefits.
And, he voted against giving small businesses tax credits to buy health care for employees.
Kerry even supported raising taxes on gasoline 50-cents a gallon… Now John Kerry’s plan will raise taxes by at least 900 billion dollars his first hundred days in office…. And that’s just his first 100 days.

Script for “Differences” (in Spanish)

Presidente Bush:
Soy George W. Bush y aprobé este mensaje.

VO:
El plan economico de John Kerry… preocupa
Kerry votó por aumentar los impuestos de los beneficios del Seguro Social.
Se negó ayudar a nuestras pequeñas empresas poder dar mejores beneficios médicos a sus empleados
Kerry apoyó subir los impuestos de la gasoline…. 50 centavos por galón
Ahora el plan de Kerry aumentara? los impuestos 900 billones de dolares…
Y eso es solo en los primeros 100 días

"Fought for America" New John Kerry 2004 TV Ad

New Ad Highlights Kerry’s Plan to Put Opportunity in the Hands of All Americans
Ad Called "Fought for America" to Run in 17 States

Fought For His Country

Washington, DC - The Kerry Campaign today launched a new ad campaign highlighting John Kerry’s plans to put opportunity into the hands of all Americans.  While George W. Bush continues to blanket America with misleading attacks while ignoring the real concerns of average Americans, John Kerry is running his campaign on the real issues facing America, like making health care affordable, improving education and getting our economy back on track. John Kerry knows that as a nation we can do better than the last almost four years, and he has a plan to put the nation back on track and create a better future for America.

The 30-second spot will run in 17 states beginning Tuesday: Maine, Michigan, Pennsylvania, Iowa, New Mexico, Oregon, Wisconsin, Florida, Minnesota, Missouri, New Hampshire, Nevada, West Virginia, Arizona, Arkansas, Washington and Ohio.

“For four nearly four years, ordinary Americans have suffered through tremendous job losses, stagnant incomes and explosive increases in health care costs.  Americans want a new approach, but George Bush stubbornly refuses to see the problems people are facing in this country each and every day,” said Kerry Campaign Manager Mary Beth Cahill.  “John Kerry will be a President who recognizes what people are facing and who will do something about it.  This ad is the beginning of an effort to communicate John Kerry's positive vision and determination to change the failed policies of the Bush Administration and lead America in a new direction.”

Text of Ad:

Announcer: “For 35 years John Kerry has fought for his country.”

John Kerry:  “We need to get some things done in this country: affordable healthcare, rolling back tax cuts for the wealthy, really investing in our kids. That’s why I’m running for President.”

Announcer:  “John Kerry: the military experience to defend America.  A new plan to create jobs and put our economy back on track.”

John Kerry:  “I’m John Kerry and I approved this message because it’s time to put opportunity in the hands of all Americans.”

Announcer: “John Kerry.  A new direction for America.”

The ad can be viewed by going to www.johnkerry.com.

“Troops” New Bush-Cheney '04 TV Ad

Bush-Cheney ‘04 Launches Updated “Troops” Ad

ARLINGTON, VA – This afternoon, Bush-Cheney ’04 released an updated version of the “Troops” ad that is currently being aired in West Virginia.  The new ad, “Troops – Fog,” examines John Kerry’s vote against funding for our troops in Iraq and his statement Tuesday that he “actually did vote for the $87 billion before I voted against it.”  The ad will be aired nationwide on cable television.

Script for “Troops - Fog”

PRESIDENT BUSH: I’m George W. Bush and I approve this message.

NARRATOR: “Few votes in Congress are as important as funding our troops at war.  Though John Kerry voted in October, 2002 for military action in Iraq, he later voted against funding our soldiers.”

SENATE CLERK:   “Mr. Kerry:” 

ANNOUNCER V/O:  “No.”

NARRATOR:  “Body armor and higher combat pay for troops?”

SENATE CLERK:  “Mr. Kerry:” 

ANNOUNCER V/O:  “No.”

NARRATOR:  “Better health care for reservists?”

SENATE CLERK:  “Mr. Kerry:” 

ANNOUNCER V/O:  “No.”

NARRATOR:  “And what does Kerry say now?”

JOHN KERRY:  “I actually did vote for the $87 billion before I voted against it.”

GRAPHIC:  John Kerry:  Wrong on defense.

NARRATOR: “Wrong on defense.”

The video of the new ad is now available at www.GeorgeWBush.com

"Misleading America" New John Kerry 2004 TV Ad

New Kerry Ad Exposes Growing Bush Credibility Gap

“Once again, George Bush is misleading America”

Washington, DC – In response to the false charges made in Bush’s latest round of negative television ads, the Kerry campaign released a new ad exposing Bush’s growing credibility gap.

The 30-second spot discusses how yet again the President is misleading the American people, except this time on John Kerry’s record.  The ad sets the record straight about Kerry’s plan to cut taxes for middle class Americans, protect American jobs, get health care costs under control and cut the deficit to put the nation back on track.  The ad will run in 16 states, including: Maine, Michigan, Pennsylvania, Iowa, New Mexico, Oregon, Wisconsin, Florida, Minnesota, Missouri, New Hampshire, Nevada, West Virginia, Arizona, Arkansas, and Ohio.

“We are determined to make this campaign about real issues facing Americans, like making health care affordable, improving education and getting our economy back on track,” said Kerry Campaign Manager, Mary Beth Cahill.  “But when the Bush Campaign misrepresents John Kerry’s record or his plans for the future, we will not hesitate to set the record straight.”

Text of Ad:

Announcer: Once again, George Bush is misleading America. John Kerry has never called for a $900 billion dollar tax increase… He wants to cut taxes for the middle class. Doesn’t America deserve more from its president than misleading negative ads?

John Kerry will crack down on the export of American jobs…get health care costs under control…and cut the deficit.

John Kerry:  I’m John Kerry and I approved this message because we need to do what’s right for America’s economy.

Announcer: John Kerry. A new direction for America.

The ad can be viewed by going to www.johnkerry.com

Bush Cheney '04 Response to Kerry Ad

“The ad is a futile attempt to obscure the fact that John Kerry’s new spending proposals would result in a tax hike for all Americans.   The only mystery that remains is exactly how much every American will have to pay to cover the tab.”

“Forward” “100 Days” New Bush-Cheney '04 TV Ads

Bush-Cheney ‘04 Announces New Ads

ARLINGTON, VA – Bush-Cheney ’04 today announced the campaign’s newest set of television ads and the first Bush-Cheney ’04 radio ad.  The ads announced today are entitled “Forward” and “100 Days.”

“These ads demonstrate the clear choice the American people face in November,” said Bush-Cheney Campaign Manager Ken Mehlman. 

The television ads will begin airing tomorrow on national cable stations and selected local affiliates.  A radio version of the “100 Days” ad will also air in selected markets.  The ads will be posted on GeorgeWBush.com and e-mailed to millions of supporters.  Transcripts and fact sheets for the ads follow.

The new ads will take the place of "Tested" and "Lead," which have been on the air since last Friday.  "Safer, Stronger," will remain on the air.

AD SCRIPTS

Bush-Cheney ‘04
TV:  30

"Forward"

President Bush:

Over the past three years, Americans have faced many serious challenges. Now, we face a choice: We can go forward with confidence, resolve and hope.  Or we can turn back to the dangerous illusion that terrorists are not plotting and outlaw regimes are no threat. We can continue to work to create jobs, reform education and lower the cost of health care. Together, we’re moving America forward.

I’m George W. Bush and I approve this message.

Bush-Cheney ‘04
TV:  30

"100 Days"

President Bush:

I’m George W. Bush and I approve this message.

VO:

A President sets his agenda for America in the first 100 days.

John Kerry’s plan: To pay for new government spending, Raise taxes by at least $900 billion. On the War on Terror: Weaken the Patriot Act used to arrest terrorists and protect America. And he wanted to delay defending America until the United Nations approved.

John Kerry:  Wrong on taxes.  Wrong on defense.

“Lead” “Safer, Stronger” “Tested” New Bush-Cheney ‘04 TV Ads

Bush-Cheney ‘04 Announces First Television Ads

ARLINGTON, VA – Bush-Cheney ’04 Campaign Manager Ken Mehlman today unveiled the campaign’s first television ads which will begin airing across the nation tomorrow.  The ads focus on President Bush’s steady leadership and optimistic vision for the country during times of change.

“President Bush has provided the kind of steady leadership that the American people are looking for,” Mehlman stated.  “He has made this country more secure at home and abroad, and his pro-growth policies are helping to create jobs and strengthen the economic recovery.  These ads share the President’s optimism about America’s direction.”

The ads will begin airing tomorrow on national cable television and selected local affiliates including Spanish language stations.  They will also be posted on GeorgeWBush.com and e-mailed to millions of supporters.  Transcripts for the ads follow.

AD SCRIPTS

Bush-Cheney ‘04
TV:  60

“Lead”

President Bush:

One of the things that must never change is the entrepreneurial spirit of America.  This country needs a President who clearly sees that.

Laura Bush:

The strength, the focus, the characteristics that these times demand

President Bush:

And as the economy grows, the job base grows and somebody who’s looking for work will be more likely to find a job.  I know exactly where I want to lead this country; I know what we need to do to make the world more free and more peaceful.  I know what we need to do to make sure every person has a chance at realizing the American dream.  I know what we need to do to continue economic growth so people can find work, to raise the standards at schools so children can learn, to fulfill the promise to America’s seniors.  Americans are hard working, decent, generous people.  I’m optimistic about America because I believe in the people of America. 

President Bush:

I’m President Bush and I approve of this message.

Bush-Cheney ‘04
TV:  30

“Safer, Stronger”

President Bush:

I’m George W. Bush and I approve this message.

Graphics:

January 2001:  The challenge: An economy in recession. A stock market in decline. A dot com boom….gone bustThen… A day of tragedy. A test for all Americans. Today, America is turning the corner. Rising to the challenge. Safer, stronger.

President Bush.  Steady leadership in times of change.

Bush-Cheney ‘04
TV:  30

“Safer, Stronger – Spanish”

President Bush:

Soy George W. Bush y aprobé este mensaje.

Graphics:

Enero del 2001: El Reto Una economía en recesión. La bolsa financiera en declive. La bonanza de los punto com en bancarrota. Y luego… un día trágico Fue una prueba de nuestro valor. Hoy, nuestro país se mueve hacia delante. Estamos más seguros. Más fuertes.

Con el Presidente Bush.

Vamos por buen camino.

Bush-Cheney ‘04
TV:  30

“Tested”

President Bush:

I’m George W. Bush and I approve this message.

VO:

The last few years have tested America in many ways. Some challenges we’ve seen before. And some were like no others. But America rose to the challenge. What sees us through tough times? Freedom, faith, families, and sacrifice. 

President Bush.  Steady leadership in times of change.